In-House Web Development VS Outsourced Web Development

In-House Web Development VS Outsourced Web Development

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In-House Web Development VS Outsourced Web Development: Learn the differences with us. Choose the path that suits your project best. Start your journey now!

The process of designing, developing, and managing websites and web apps that operate online via a browser is collectively referred to as web development or website development. It might also involve database management, web development, and web design. The work of creating an application’s features and functioning (web design) is closely tied to web development. When these items are built, they are referred to as development (that is, the programming of sites).

According to DataReportal, 95% of internet users access the internet via their mobile phones.

Pro tip: This clearly signifies that web developers can and should NOT ignore mobile users nowadays when they design a website.

What is In-House Web Development?

In-house web development involves building and maintaining a website using your own employees. This means creating an in-house team. You have to hire web developers, designers, and other specialists to work on your project from start to finish.



Your employees have worked with you the longest. They understand the business’s values, mission, and vision. They also have expertise in building websites aligned with your business goals. In the event of a crisis, they can identify the root cause and resolve it quickly.

Simple Management and Communication

When you have an in-house team, you can communicate with them directly. You can share your goals and how you want the website to be designed. They are committed to your business. You can have brainstorming sessions. You can also speed up the process particularly when the project requirements are finalized.

No Culture Disparity

A vibrant team that supports the organization’s basic values is the engine of a successful business. Internal development gives you the chance to choose team members who mix well with the startup environment. Employees benefit from it by collaborating more successfully and producing better work.


Higher Upfront Costs

Hiring an in-house web development team will increase your upfront costs. You will have to invest in salaries, benefits, infrastructure, equipment, software, and training. This becomes a significant financial burden.

Responsibility for Training

Technology is constantly changing. You have to make sure that your team is constantly updated and trained. This will be an extra expense for the business. This will also have an impact on your ongoing projects.

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Do you know?
According to Forbes, Google’s website drives 93% of the global traffic making it the top search engine in the world. With it’s advanced interface and algorithms, Google is a go-to site for billions of people searching for products, information and services online which makes Google the top most visited website in the world with 85.1 billion visitors.

What is Outsourced Web Development?

The practice of outsourcing web development has been around for a while. It’s one of the most popular methods for companies or people who lack the time or knowledge to construct a new website for themselves. Generally, an outsourced web development agency will take a brief from you about the type of website you want to create and the features it needs to succeed in the competitive online marketplace. Then, their team of experts will create a visually appealing website that includes all the features their clients require.


Reduced Costs

Outsourcing web development is typically cheaper than hiring an in-house web development team. It is a cost-effective approach for many entrepreneurs to get their work done. You don’t have to pay for office space, training, or other compensation benefits.

Pool of Resources

The outsourced team is an expert and has all the resources with them. You don’t have to spend on many different pieces of software and tools to build your website. The outsourced team has all the necessary tools and software expertise to build your website as per your needs.


You can acquire the necessary resources faster from an outsourced web development agency. Finding people with a wide range of professional experience can be difficult when working on projects that call for a variety of skill sets. Yet, you can partner with an agency that has a skilled team and the necessary tools to build your website.


Control Issues

Monitoring the progress of your projects can be more difficult when they are outsourced. There is less scope for transparency and less communication. They might not update you regularly with the progress and work details.

Security Issues

Hiring a third-party team can result in information security and liability problems. When you work with an outsourced web development company, the security and privacy rules might differ, and this becomes a serious issue.

In-House Web Development VS Outsourced Web Development

FactorIn-House Web DevelopmentOutsourced Web Development
ControlHigh control over the development process.Limited control, as the external team manages
the project.
ExpertiseAccess to in-house expertise and knowledge.Reliance on external expertise and skills.
CostsPotentially higher upfront and ongoing costs.Potential cost-savings, but additional costs for
TimelineThis may be subject to external team’s schedule and timelines.This may be subject to the external team’s schedule and timelines.
CommunicationDirect and immediate communication within the team.Communication may involve time zone differences and
language barriers.
FlexibilityGreater flexibility to adapt to changing requirements. Limited flexibility once the project scope is defined.
SecurityImproved control over data security measures.Need to trust the security measures of the outsourced
The outsourced team may offer support but response time may vary.The in-house team can provide ongoing maintenance.
Better control over mitigating project risks.Reliance on the outsourced partner for risk management.
In-house team can directly oversee and ensure quality.Quality assurance depends on the outsourced team’s processes.
CustomizationEasier to customize solutions to meet specific needs.May face limitations in customization based on the outsourced team’s capabilities.
Always remember, that the decision between an in-house and outsourced web development depends on various factors such as project complexity, budget constraints, and the availability of expertise within the organization.

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In-House Web Development VS Outsourced Web Development: Key Aspects to Consider

In-House Web Development vs Outsourced Web Development
In-House Web Development vs Outsourced Web Development (1)

When deciding whether or not to outsource your website development, there are several aspects to take into account. The following are some important things to remember:

In-House vs Outsourced Web Development: Communication

  • In-House: A united team can communicate more effectively. They are closely located within the same workspace. It promotes immediate and direct communication. There can be a challenge of disagreements within a team. They might lack an understanding of design elements or technical aspects.
  • Outsourced: Outsourcing helps you hire a dedicated and expert team for your web development goals. Coordinating communication across different specialists becomes a challenge because they might be in some other location. This needs effective project management and communication tools.

In-House vs Outsourced Web Development: Skills

  • In-House: Companies have the flexibility to hire individuals with very specific skills tailored to the project’s needs. This approach can be beneficial for projects that require expertise and knowledge. One challenge is that the company has to invest in the training of its team.
  • Outsourced: Outsourced web agencies already have skilled people who keep themselves updated with the latest trends. This is particularly beneficial for companies that don’t want to invest in training their employees. The outsourced team can immediately begin working on your projects after your brief.

In-House vs Outsourced Web Development: Costs

  • In-House: It is an expensive investment. You have to allocate resources, such as developers and designers, to a single project. It is easier when the projects are complex and need attention to detail.
  • Outsourced: It is an economical investment for businesses that don’t have a big budget. The outsourced team has all the necessary tools and software to complete your project with a limited budget. Your business does not have to spend on different software to create and manage your website.

In-House vs Outsourced Web Development: Time

  • In-House: In-house teams have direct control over project timelines. This helps in predicting the development schedule of the project. The team can prioritize tasks and manage workflow efficiently.
  • Outsourced: Outsourcing allows for a more flexible timeline because the web development team is dedicated to your project. They focus on delivering high-quality work.

In-House Web Development VS Outsourced Web Development: Which one is the best for you?

We have shared the benefits and drawbacks of developing websites internally vs outsourcing. We will now recommend a few projects or company categories that fit each strategy:

Who should opt for In-House Web Development?

According to the benefits of in-house web development, big companies can opt for this service because:

  • They can have complete command over their project.
  • They need regular and long-term assistance.
  • They don’t want to share their data and sensitive information.
  • They are in need of full project management.

Who should opt for Outsourced Web Development?

Outsourcing is beneficial for small and medium-sized businesses because:

  • They have a limited budget.
  • They need temporary assistance.
  • They don’t have the bandwidth to create themselves.

In-House Web Development VS Outsourced Web Development: Conclusion

Your decision should depend on your business goals. If your business is not able to handle continuous development or if you want to go over the obstacles of project ownership and management, it is a good idea to look outside for an outsourced web development agency. If you wish to increase the size of your company and your level of experience in this field, then an in-house team is your ideal choice.

If you are looking for web development for your business and don’t have a big budget, you can speak with our web experts at Markeeters. Whether you need a brand new site or improvements to an existing one, our experts can handle projects of any scope and complexity.

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What is the difference between in-house and outsourcing website development?

The key difference between in-house and outsourcing is that the former enables you to employ an external team or organization, sometimes situated in a foreign country, to manage the development process while staying within your budget.

What questions should I ask a prospective outsourced company?

Request their portfolio. Ask for their previous business projects. Request an estimated turnaround time. Asking questions is a good way to get to know a new web development company.

Which is better outsourcing or insourcing?

It is based on your unique requirements and situation. Outsourcing might make sense if you need to save costs and can give up some control. If you are ready to spend a little extra and want greater control, insourcing can be better. In the end, you have to choose what is optimal for your company.

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