Remote working is the new normal! A well-established business in the US is working with a company based in India and outsourcing its marketing needs to the Indian team. However, many businesses still worry when they outsource their marketing services to another agency. Let’s debunk 10 myths about outsourcing marketing services and take advantage of working at a global level.
In general, outsourcing is becoming a more prevalent corporate technique in practically every industry. For instance, hiring an external marketing team or partnering with an outsourced advertising team. Outsourcing is no different in the marketing business. Collaborating with a marketing agency is a smart method for companies to save time and resources that could be used on other aspects of their business while getting excellent work done.
Amidst the success stories, myths and misconceptions often mask the impression of this beneficial technique. Let’s bust these myths, revealing the truth about outsourcing marketing services in the most engaging way possible.
10 Myths about Outsourcing Marketing Services
Here are the 10 myths about outsourcing marketing services:
Myth 1: Outsourcing Industry is Dying
According to a report by Deloitte, Outsourcing has grown to become a mega multi-billion dollar industry. Outsourcing market demand and growth is significant and accelerating.
With more and more brands serving customers at their doorsteps, it has become essential for every brand and business to incorporate marketing into their business strategies. As a business, you cannot carry out all the marketing initiatives on your own. It requires a lot of time, money, and effort. Also, you do not have time to spend money on buying new tools and software and training your in-house team, which is why outsourcing is the best option for businesses that have limited resources and budgets.
The demand for outsourced marketing agencies will continue to grow. The industry is here to stay and grow for many years to come.
Myth 2: Outsourcing is about Saving the Money
As per the reports of Zippia, 59% of businesses outsource to cut costs. More than half of all businesses in the world outsource to save money.
As a business, you can agree that it is based on the economic benefits that outsourcing provides. Saving money is one of the most popular myths about outsourcing marketing services. It helps your business stand out in the competition by being a thought leader in the industry. When you outsource your marketing needs, you save time, cost, and money for your business. The outsourced team is an expert in the field and has access to all the resources to carry out your marketing campaigns. They will help build brand awareness.
It also reduces your in-house workload and accelerates your growth. For instance, the core operations of a retail store could include sales, merchandising, and maintaining inventory. So, they can outsource their marketing to an agency to plan and implement their campaigns.
Also Read: How to Prioritize Marketing Channels Based on ROI
Myth 3: Outsourcing leads to losing Control over your Project
Businesses get concerned that they might have no control over their digital marketing projects. It can be a fear for some businesses; however, you need to choose a trusted and reputable outsourced marketing agency. A credible marketing agency will be transparent with you and will share regular updates and reports on your marketing campaigns. You will be kept up-to-date on all marketing projects. You have to ensure that you have a discussion before you enter into an agreement with the outsourced marketing agency.
In the end, you are responsible for overseeing every stage of the project lifecycle, from setting objectives to analysing results. You have the command to control your entire marketing project. The important thing to consider is trust. It is important to move forward with a trustworthy marketing agency for a successful and long-term collaboration that will be helpful for both parties. You can leverage collaboration and communication tools to stay updated with the outsourced marketing team. Hence, there is no concern about losing control of your project.
Myth 4: Outsourcing results in Poor Quality Deliverables
One of the biggest myths about outsourcing marketing services is that they have poor-quality deliverables. A lot of people believe that outsourcing may result in low-quality services. This belief is not true. The reason your outsourcing fails and you receive poor results is because you picked the wrong vendors. It is important to select the right outsourcing partner to ensure that you are satisfied with their services. You can begin by researching various outsourced marketing agencies to understand whether they match your company’s work culture, industry experience, and needs.
As per the reports of Deloitte’s 2021 Global Shared Services and Outsourcing Survey, 80% of people expressed satisfaction with their outsourcing arrangements, while only 10% said they plan to stop due to low-quality services. Many excellent outsourcing marketing agencies offer exceptional services and high-quality deliverables. Additionally, outsourcing marketing agencies depend on hiring experts in the field to stay ahead of the competition.
Myth 5: Outsourcing compromises Data Security
While outsourcing, many businesses may be concerned about data security breaches. Every country has a different law, which makes it even more challenging at times. Outsourcing marketing agencies’ reputation is based on their clients’ trust in them. Which is why they prioritize the data security of their clients. Additionally, there are international outsourcing regulations existing to protect people’s data security and privacy. For instance, the European Union’s General Data Protection Regulation (GDPR). This regulation has been adhered to by the majority of outsourcing organizations in the EU or that service EU clients.
Non-disclosure agreements (NDA) can be useful in outsourcing agreements. These are legally binding and protect against data breaches. It is always recommended to choose a reliable outsourcing marketing partner for your business to prevent security breaches. For example, you can read online reviews of outsourcing marketing agencies and gather more information after conducting thorough research.
Myth 6: Outsourcing is Meant for Big Companies Only
Another common myth about outsourcing marketing services is that it is perceived as only meant for large corporations. Outsourcing is available for companies of any size. For small and medium-sized companies (SMEs), it can help save cost and time. Outsourcing is beneficial for smaller companies looking to expand. This gives businesses the ability to focus their efforts on high-priority projects and core responsibilities.
Moreover, working with small businesses also benefits outsourcing marketing agencies. In doing so, they become a long-term partner for growing a smaller company. Such a scenario implies that SMEs are just as likely as big companies to develop effective contracts with qualified outsourced marketing companies.
Must Read: 10 Benefits of Outsourcing Digital Marketing Services
Myth 7: Outsourcing is Overly Complex
Having an outsourcing association in your business model may appear daunting and time-consuming. However, it is not as difficult as you think. Managing an outsourced team should not require any effort or monitoring than managing in-house employees. In the long run, the outsourced marketing team can help you reduce your workload.
Partnering with an outsourced marketing team is not complex. This is due to the fact that B2B and B2C relationships are quite similar. Outsourcing marketing agencies can provide an easy and personalised onboarding experience to businesses that are looking to hire them. Taking the time to identify the right outsourcing marketing partner might also help to ensure this.
Truth be told, outsourcing may be easier than building an in-house team from the ground up. Once you have set up your association, the outsourced marketing agency will most likely handle the essential workforce to manage your portfolio.
Myth 8: Outsourcing Affects Employee Morale
One of the common myths about outsourcing marketing services is that it reduces employee morale. It is important to be honest and transparent with your current employees about outsourcing your marketing services. There is no doubt that your in-house team is capable enough to carry out marketing campaigns. On the other hand, it also increases the workload of your current employees. Thus, hampering the productivity and mental health of your employees.
To cope with the increased workload, your business can partner with an outsourced marketing agency. This means providing your team with the necessary assistance, knowledge, and time to focus on the core strategies. Reducing workplace stress is also important for businesses to boost your team’s productivity.
Myth 9: Outsourcing doesn’t care about your Business
Whenever a business partners with an outsourced marketing agency, expectations, goals, and KPIs are created during the initial stages. The success of your business is also the success of an outsourcing agency. As a result, the outsourcing team not only manages your business marketing services as their own, but they also bring established methods and expertise in lead generation, paid advertising, creating buyer personas, social media, and SEO. They will promote your business as their own.
The team at the outsourced marketing company has the bandwidth to study your business and its competitors thoroughly. They will conduct comprehensive research and understand the emerging trends in your industry. Accordingly, they will create tailored strategies for your business to stay ahead of the competition in the marketplace. As a business, your in-house team doesn’t have a lot of time to conduct proper research on every aspect of your marketing objectives.
This is why an outsourcing marketing agency will be beneficial for your business.
Also Read: How Startups Can Find and Get Funding from Angel Investors
Myth 10: Outsourcing Causes Unemployment
This is one of the most controversial yet common myths about outsourcing marketing services. Many businesses are shifting their budgets towards outsourcing. This myth is not true in the case of marketing. In contrast, it creates more jobs for the local people when the companies grow. How is all of this helpful? By providing these companies with the manpower they require.
This situation could be the result of increased demand and competition for skilled marketers. The global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026. Overall, outsourcing benefits everyone involved and is not the major cause of unemployment.
Drum roll please 🥁 the top FOUR outsourced marketing services are …
— Semrush (@semrush) September 29, 2022
4: Photo & video production
3: SEO
2: Web development
1: Paid advertising
If your agency offers these services, you’re in high demand
→ https://t.co/CXdqf5rxou. pic.twitter.com/0XUEoCesqm
Conclusion
According to the Bureau of Labor Statistics, marketing job demand is set to increase by 10% by 2026- above the average for all careers. These amazing statistics demonstrate that outsourcing is here to stay. We have busted the truths behind 10 myths about outsourcing marketing services. People evaluate outsourcing based on these myths that drive people away from this business approach. This causes businesses to miss out on a huge advantage.
It is definitely possible to get world-class services through outsourcing marketing services. Businesses must understand what to expect while outsourcing in order to select their outsourcing partner. You can define KPIs, goals, and values to direct the outsourced marketing agency. This blog might assist you in understanding the reality of the outsourced marketing sector. This will help you select the right outsourced marketing agency.
So, don’t hesitate and collaborate with your favorite outsourced marketing agency today!
Learn more:
- 10 Benefits of Outsourcing Digital Marketing Services
- How Outsourcing Can Allow You To Focus on Core Competencies
Frequently Asked Questions
What are the controversies in outsourcing?
Outsourcing is not without any drawbacks. Businesses often employ companies with fewer labour rules and lower wages in order to acquire cheaper labour. As a result, ethical challenges like as exploitation of vulnerable people and displacement of local workers in industrialised countries have arisen.
What is good and bad about outsourcing?
Outsourcing can provide significant benefits, ranging from cost reductions and efficiency gains to increased competitive advantage. Loss of control over the outsourced function, on the other hand, is frequently a possible business risk.
What are some issues involved in outsourcing?
– Choosing the wrong outsourcing partner
– Language and cultural barriers
– Loss of control
– lack of expertise
– Unfair negotiations
