How Startups Can Find and Get Funding from Angel Investors

Find The Perfect Angel Investor For Your Startup

Table of Contents

Find the Perfect Angel Investor for Your Startup: Raising early-stage funding is one of the most critical yet challenging steps for any startup. Bootstrapping only goes so far, and traditional loans are often unattainable for unproven business models. This leaves many founders turning to angel investors as a funding source to get their venture off the ground. But finding and convincing the right angels takes knowledge, preparation and perseverance.

This comprehensive guide shares insider tips for startups on identifying relevant angel investors and ultimately securing coveted capital to accelerate their growth. Follow the strategic advice outlined here to navigate the complex angel funding process successfully.

Why You Should Look for Angel Investors for Your Startup

There are several compelling reasons why early-stage startups should consider seeking funding from angel investors:

  • Angels provide capital to get your business off the ground when other options like loans or your own savings are insufficient. Their seed funding can be essential for product development, hiring initial team members, and other launch expenses.
  • The funding angels provide is patient capital without near-term expectations of repayment. This gives your startup crucial time to find product-market fit and grow revenue before needing to seek additional funding.
  • Angels invest not just capital but also value-added time, advice, and connections. Their mentorship can be invaluable in avoiding rookie mistakes and overcoming founder blindspots.
  • Angel funding helps validate your business model and attract additional investors. Securing angel backing shows you have promise and reduces risk for future investors.
  • Angels allow founders to retain more equity and control compared to early-stage VC funding. This preserves the founder’s motivation and flexibility for the long term.

Find the Perfect Angel Investor for Your Startup

Here are the things you should know when looking for the perfect angel investor for your startup:

Identify Your Funding Needs

Once you decide to pursue angel funding, perform an assessment of your specific capital needs. Outline key funding needs and milestones over the next 6-12 months. Quantify how much capital you require to cover your startup’s expenses over this timeframe.

Clearly identifying your funding requirements, use of proceeds and timeline will help streamline your angel investor search process. Avoid arbitrarily setting a funding goal without linking it to concrete business objectives. Know exactly how much you need to achieve key validation and growth milestones.

Build an Advisory Team

Surrounding yourself with advisors who understand startup investing and financing is invaluable for navigating the angel process efficiently. Recruit mentors with experience across areas like fundraising, product-market validation, operations, and growth.

Ideally, your advisors should include a mix of experienced founders, angel investors themselves, accountants, and startup lawyers. Leverage their expertise to craft the right strategy and refine your pitch.

Research Angel Investor Types

The angel ecosystem is quite diverse, so it’s important to identify which types of angels are most relevant to your startup’s specific stage, location, industry, and business model. Some key variables to consider:

  • Geography – Find angels investing actively in your city or region. Local angels have higher interest and more hands-on involvement.
  • Sector focus – Target angels with deep industry knowledge and passion for your specific space. Their connections and experience can be hugely beneficial.
  • Stage preference – Some angels specialize in pre-seed, seed or Series A. Find ones focused on early-stage.
  • Check size – Determine typical angel check sizes to find ones aligned with your funding needs.
  • Value-add – Prioritize angels who advise and mentor their portfolio companies.

Also Read: Angel Investor Definition and How It Works

Create a Profile on Angel Databases

Creating startup profiles on leading angel investor databases expands your visibility to thousands of active and accredited angels worldwide. Enter all your company details including description, team, traction, financials, use of funds, contact info and more.

Prominent angel databases include AngelList, Angel Investment Network, and Gust. Also, create profiles on online funding platforms like Fundable and EquityNet. This saves angels from having to contact you to learn about your opportunity.

Attend Startup Events

Attending and presenting at relevant startup events allows connecting with angels in person. Pitch competitions, demo days, angel forums, startup mixers, and industry conferences are full of engaged angels looking for exciting new opportunities.

Even if you don’t present or win at an event, networking with attendees before, during and after is invaluable. Collect angel investor business cards and connect via email to keep warm relationships going.

Connect with Angel Groups

Groups bring angels together for collective education, networking and investing. They provide startups with streamlined access to many angels at once. Identify active angel groups in your city and region.

Prominent groups include Network of Angel Investors, New York Angels, Alliance of Angels, and Sand Hill Angels. Reach out to the group leader or administrator to explore presenting your opportunity to their membership.

Leverage Your Own Network

Scan your own personal and professional connections for potential angels. Wealthy individuals you already know can be more likely to invest in your venture. Their familiarity with and trust in you helps secure funding.

Talk to friends, family members, advisors, current investors, successful founders, professionals, business executives and mentors about your funding search. They may invest directly or connect you to angels in their networks.

Prepare a Strong Business Plan

Develop a comprehensive business plan detailing your product, service, solution, business model, operations, team, financials, projections, milestones, and funding requirements.

While your pitch deck summarizes your opportunity, the business plan provides full context and strategy. Investors will scrutinize your business plan closely during due diligence, so ensure it is thorough and accurate.

Also Read: SaaS Customer Support Best Practices for 2024

Craft a Compelling Pitch Deck

Design a visually impactful 10-15 slide pitch deck that sells investors on your massive opportunity and team. Highlight your product, traction, customer base, total addressable market, competitive advantage, business model, financials, key metrics, and funding amount sought.

The pitch deck complements your business plan while honing in on the most compelling elements of your business to hook investors. Emphasize your strengths and progress made, while accurately representing challenges.

Have Advisors Review Your Materials

Well before reaching out to angels, have your trusted advisors and mentors review your pitch deck, executive summary, business plan and financial model. Incorporate their constructive feedback to refine the messaging and strategy.

Experienced founders and angel investors on your advisory team can identify gaps, inconsistencies or areas needing clarification. Their input vastly improves your chances with investors.

Highlight Your Traction

Hard metrics demonstrating customer adoption, revenue growth, product usage and other forms of traction help build credibility with investors. Include clear data points that serve as tangible proof your business model is viable.

Relevant metrics include signups, conversion rates, repeat purchases, monthly recurring revenue, paid customers, ARR, downloads, and revenue growth rate. Validate you have achieved product-market fit.

Be Clear on Your Funding Ask

When meeting angels, be straightforward about precisely how much capital you are raising for what per cent equity. Share details like investment amount sought, proposed pre-money valuation, founder equity stakes, use of proceeds, and milestones targeted.

Avoid inflating your funding ask. Request only the minimum amount you need to hit specific goals over the next 6-12 months. Demonstrate you will use the capital prudently.

Align Expectations on Timelines

Openly discuss and align with angels on expected timeframes for key company milestones like product release, customer growth, break-even, future fundraising rounds and potential liquidity events or exits.

Managing expectations upfront prevents frustrations later on. Ensure you and angels share common visions for the company’s pace of development and ideal timelines.

Also Read: What Is A Startup? The Ultimate Guide

Perform Due Diligence on Angels

Just as investors evaluate your startup, perform due diligence on angel investors before accepting their funding. Research their background, portfolio companies, exits, investment strategy, specialities, and reputation.

Check for red flags like unreasonable terms, undeserved reputations, trouble with past investments, or other warning signs. A problematic angel relationship can seriously derail your startup.

Clarify the Investment Terms

Carefully scrutinize proposed investment terms and use an experienced lawyer to negotiate more favourable ones if needed. Understand deal structures, liquidation preferences, pro rata rights, voting rights and other fine print.

Terms that seem harmless initially can have unintended consequences later on. Never let excitement cloud your judgment on deal terms – ensure they provide fair value given the capital invested.

Define the Investor’s Role

Openly discuss and agree on the angel’s role once they invest – whether they will be passive or take an active advisor role. Set expectations upfront to avoid problems down the road.

Informal advisors who add limited value can distract you from execution. But highly engaged angels can turbocharge your growth. Clarify responsibilities and involvement.

Consider a Convertible Note

Convertible notes allow angels to invest capital now while delaying the assignment of a valuation until your next equity financing round. This provides funding flexibility for very early-stage ventures.

Convertible notes convert to equity shares in the next round at a discount. They offer angels upside while eliminating haggling over speculative valuations pre-traction.

Choose Angels Who Add Value

Look beyond an angel’s capital investment and carefully evaluate what strategic benefits they offer in terms of connections, expertise and hands-on mentoring. Identify angels who will truly move the needle for your startup.

Choose angels who fill gaps in your team’s skills and experience. Angels with little to contribute beyond money often make ineffective investors.

Also Read: How to Setup Marketing Budget for Your Startup

Build Relationships with Angels

Start building relationships with angel investors before formally pitching them and requesting investment. Attend their events, secure introductions, connect online and meet over coffee when possible.

A warm relationship vastly improves your odds of securing capital. Take time to get to know angels as individuals before asking them to write a check. Let rapport develop organically.

Also Read: What is “Work at a Startup” by Y Combinator?

Stay Persistent

Don’t get discouraged by initial rejections from angels. Many successful founders get told “no” dozens of times before securing their first check. Stay persistent and keep perfecting your pitch.

Continue expanding your network, improving your materials, following up diligently and booking meetings until you finally land your first angel investment. Persistence pays off.


Securing backing from aligned angel investors can be transformational for early-stage startups. Their capital and guidance during the critical launch phase help set startups up for success. But finding angels and persuading them to invest requires dedication and diligence.

By thoroughly researching suitable investor prospects, honing your pitch, validating your progress, assessing proposed deal terms, and maintaining persistence, startups can attract angel funding more efficiently. Remember that receiving investment rejections is normal – stay determined. With the right preparation and mindset, angel capital can take your promising venture to new heights.


Join Markeeters

Scale Up your Marketing Efforts by Outsourcing

Markeeters connects you to high-quality, vetted marketing talent to scale your business with confidence. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Table of Contents