As a brand owner, have you ever wondered how a brand marketer takes your business to the next level? Let’s dive into the blog to learn more.
Every brand and business needs a strategy to establish themselves in the marketplace. From planning the strategy to its execution, brand marketer stays with you to help grow your brand and reach its target audience. Before we delve further to understand what brand marketers do for your brands, here are some mind-boggling facts for you. Enjoy reading a few below (source: marketsplash):
- 77% of consumers prefer to buy from brands they follow on social media. (Which brands do you follow on social media?)
- Branded content captures 22 times more attention compared to regular display advertisements. (Duh! Living in the digital age.)
- Enhanced brand awareness is the primary goal for 70% of social media marketers. (Entertainment! Entertainment! Entertainment!)
- 90% of customers anticipate a uniform brand experience. So, it is important to maintain consistent branding across various channels. (Customers wish is your command.)
Now let us dive into the world of brand marketing and learn how a brand strategist takes your business to the next level. Stick around and we will break it for you in simple terms.
Who is a Brand Marketer?
A Brand Marketer is a branding specialist who has the ability to develop product positioning strategies, guidelines and insights for brand leaders (also known as corporate executives). In simple terms, a brand marketer defines your brand’s goals, values, mission, and audience to create a consistent brand identity and visual style. They perform research and study future trends as well as emerging needs for the product, service, and facility offered by a brand. Brand strategists excel at market and audience research.
What are the responsibilities of a Brand Marketer?
A brand marketer or strategist has many responsibilities. It requires a solution-oriented mindset. They have to study market trends and deal with client presentations, and suggestions, and promote the brand and business. The most significant qualification for the position is the ability to think strategically and prepare for the future. Brand strategists are known as effective consultants due to their extensive knowledge in the branding and marketing fields. These specialists provide important information regarding product and brand positioning or develop new marketing campaigns. Brand strategists work in unison with graphic designers, content creators, and artists to maintain the brand’s identity. They also collaborate with business executives to develop a growth strategy and determine the best course of action.
Also Read: How to Setup Marketing Budget
What abilities does a Brand Strategist possess?
Creativity is required by the brand marketer to define innovative strategies for the brands and businesses. They employ their creativity to develop catchphrases, messages and methods to strengthen the visual brand image.
Brand strategists have great interpersonal skills. They understand psychological factors that help the customers to make a purchase. They can also understand company goals and objectives thoroughly to create an effective brand marketing strategy. They also employ social listening tools to understand your audience and craft a strategy that best suits your brand.
Brand marketers heavily depend on research. They understand effective ways to understand the target audience. Their expertise in research and analysis makes sure that your brand is spending its budget wisely. This is one of the most important factors for a brand marketer to take your business to the next level.
Exceptional communication skills are an important trait for a brand marketer. They are excellent at turning complicated concepts into information that consumers can understand. They also understand how to provide relevant branding principles to the decision-makers. Communication is the key used by a brand marketer to take your business to the next level.
Strategies don’t always go according to plan. In a time of crisis, a brand marketer can help change and alter your brand identity to protect your reputation. Brand specialists resolve crises in a creative way.
Brand marketers spend a lot of time creating briefs for creative specialists. Therefore, they must have excellent leadership qualities to inspire, encourage, and guide other employees. Creative problem-solving and motivation make it easier for a brand marketer to take your business to the next level because the employees are guided throughout their journey, which in turn increases efficiency.
Also Read: Best E-Commerce Platforms Worldwide
How A Brand Marketer Takes Your Business To The Next Level?
Here are the 6 ways a brand marketer takes your business to the next level:
1. Understanding the Audience
A brand marketer performs research to understand the prospective customers- their needs, preferences, and pain points. This extensive research helps to develop a customized marketing strategy to speak with your potential customers. Being approachable and human in the brand marketing strategy helps build a brand. Brand marketers always strive to offer realistic and simple perspectives. So, how a brand marketer takes your business to the next level– by being human.
2. Creating a Brand Identity
Brand marketers help your business stand out in the competition by crafting a unique identity. Creating a compelling brand identity that shares the same values and goals as your audience helps in brand positioning in the market. They select the right colours, fonts, and logos that speak the language of your target audience. It leaves a lasting impression by which a brand marketer takes your business to the next level.
Build trust with consistency. A brand marketer makes sure that your business presence is consistent across all platforms- from your website and social media to your packaging and customer service. The brand looks dependable, approachable and professional with uniformity in your brand. As we read earlier, 90% of consumers expect a uniform brand experience. So, brand strategists assist in maintaining the uniformity of your brand.
Consumers love a good story. A brand strategist knows how to tell your brand’s story in the most creative way to attract your audience. They emphasise your values, mission, and what sets you apart from the competitors. It is important to engage, make a connection and establish relationships with your audience rather than simply selling your products. Storytelling is one of the creative ways for a brand marketer to take your business to the next level.
5. Emphasis on Online Presence
In the digital age, every brand needs to have a good online presence. A brand marketer helps to manage the ever-changing social media, its trends, SEO, and digital advertising. Consumers are constantly present on the social media platforms. Therefore, brand strategists leverage social media to grow your online presence. They have knowledge about the best hashtags, keywords, and techniques to increase your exposure and connect with the audience. Isn’t social media a wonderful and cost-effective way for a brand marketer to take your business to the next level!
6. Analysis and Monitoring
Analysing the important metrics helps improve the marketing strategies for a brand. Analytics tools are used by brand marketers to monitor the success of your marketing campaigns. They evaluate the data to figure out what is working and what needs tweaking. With this method, your marketing campaigns improve over time and provide better results.
The Take Away
So, there you have it. A glimpse of how a brand marketer takes your business to the next level. They breathe life into your brand. They help in making your brand memorable and relatable. Having a brand specialist on your team can be a game-changer for your brand. They stay updated with the trends and provide essential assistance in times of crisis. They also help nurture your brand loyalty. It takes time and care to establish a brand in the marketplace and a brand marketer creates strategies to engage with your existing and potential customers.
Are you still wondering whether you need a brand marketer to elevate your business? Look no further and speak with our expert team at Markeeters.
You can hire an expert brand marketer to skyrocket your business’s growth and revenue. Our brand specialists create strategies that align with your brand’s values, mission, and goals. They tell your brand story creatively to establish a relationship with the audience. Their assistance will make sure that your campaigns perform well. The strategies will help to build a loyal customer base for your brand. Our brand marketing experts analyse and monitor the data to modify the strategies as per the demographics of your audience, trends, and more. They always stay updated with the emerging trends. Having a brand marketer in your team will help you save time. Speak with our specialists to learn more. Let us connect!
Frequently Asked Questions
How do I get my brand to the next level?
– Be human and approachable
– Leverage social media platforms
– Understand your audience
– Employ social listening tools
– Craft a compelling brand identity
– Be consistent
How do brands influence the position of a business in a market?
Brand positioning helps stand out from the crowd. It helps to distinguish yourself from your competitors. This difference helps in increasing brand awareness, communicating values, and maintaining price integrity.
How a website can take your business to the next level?
A new website design will help grow your business and take it next level. A good website makes it easier and simpler for people to find and contact you. It will also help you stand out from the crowd.
What is brand marketing?
Brand marketing is the process of establishing a relationship between a brand and consumers. It leverages social media, storytelling, logos, and more to position a brand in the industry.
Does my brand need a brand marketer?
Every brand needs the help of a brand marketer who can create effective strategies to present your brand in the industry. A brand marketer assists with creating strategies, brand identity, storytelling, analysis, and monitoring of data to make your brand attractive and establish long-term relationships with customers.