Top 10 Best E-Commerce Platforms Worldwide

Best E-Commerce Platforms

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E-commerce has exploded in popularity over the last two decades. More and more businesses are moving their operations online and leveraging the power of the internet to connect with customers globally. Global e-commerce sales hit $5.7 trillion in 2022 and are expected to grow to $21 trillion by 2030, at a CAGR of 16.9% from 2023 to 2030. 

With this massive growth, the market has also seen a proliferation of e-commerce platforms that aim to make building and managing an online store easier for businesses.

Setting up an online store can feel overwhelming with so many website options out there. You may be wondering, which platform is right for your products and fits your budget. This guide will make your search easier by reviewing the top 10 best e-commerce platforms used by shop owners worldwide. We looked at features, pricing, and support to pick the best ones. By the end of this blog, you’ll confidently choose a store that fits your needs. Let’s discuss some important factors to consider when choosing the best e-commerce platform for your needs.

Factors to Consider

Key factors that help you decide the best e-commerce platform:

FeaturesThink about what functionality you need both now and in the future. Consider options for products, payments, taxes, shipping, themes, apps/integrations, etc.
BudgetPlatforms range widely in pricing tiers so define your budget limits upfront. Consider initial setup fees too alongside ongoing hosting/transaction costs.
Ease of useIf you lack coding skills, prioritize intuitive dashboards. Admin layout should be logical & customizable for your team.
CustomizationCan you modify templates, layouts, and design elements? Or are you stuck within standard configs? Flexible options allow unique tweaks.
ScalabilityWhat volume can it handle? Select one with room to grow as sales increase versus hard limits restricting expansion.
ReportingMake sure it provides robust analytical data on customer behavior, demographics, and top products and funnels for optimization.
Platform pitchesRead reviews from real users across different industries to see its actual performance beyond marketing fluff.
Hosting optionsConsider fully hosted vs. self-hosted flexibility and related cost factors under infrastructure.
Hope this gives you a birdseye on key factors to review. Choose wisely based on your specific biz needs and budget.

Must Read: Tips for Growing D2C Brands on E-commerce Platforms

10 Best E-Commerce Platforms

From legacy giants like Shopify and Magento to emerging challengers, we’ll outline key features and use cases to help you find the best fit. Let’s begin our review with a look at each of the current front-runners in the space.

Best E-Commerce Platform Comparison
Best E-Commerce Platform Comparison

1. Shopify

Coming in at number one is the undisputed champion – Shopify. Since launching in 2006, this Canadian company has powered over 1 million businesses toward success. Some key highlights about our favorite e-commerce all-star:


Shopify provides merchants with a complete backend platform to build and customize an online storefront. From payment processing to marketing tools, they’ve got you covered.

Beautiful ThemesTheir library of professionally designed themes allows you to create an attractive store without design experience. You get easy drag-and-drop customization too.
Apps & IntegrationsOver 8,000 apps give you extra functionality like inventory management, SMS notices, loyalty programs, and more. You can integrate with major carriers, Facebook, Google, and more.
Mobile Friendly All Shopify stores are fully responsive, allowing smooth shopping on any device like phones and tablets.
Payment ProcessingShopify Payments lets you accept credit cards, Apple Pay, Google Pay, and other popular payment methods.
Analytics & ReportsDetailed stats help you track audience demographics, best-selling items, and search terms. You can adjust your strategies based on data insights.
Inventory ManagementManage stock levels, and vendor orders and track individual item sales from the admin dashboard.
Customer AccountsUsers can easily sign up to manage orders, save address/payment info, and subscribe to email lists.
Admin PermissionsInvite staff members and set custom permission levels so only select users can view sensitive info.
24/7 supportTheir top-notch customer support is available via live chat, email, and phone.

Ideal For

The combination of ease of use and powerful features makes Shopify ideal for just about any e-commerce business – from small startups to large enterprises. It’s the perfect platform for beginners with no technical expertise looking for quick setup and easy management.

Shopify also offers advanced capabilities like multi-location inventory to support sophisticated operations. The platform scales to handle high volumes of products, orders, and traffic without issue.

Shopify Pricing

shopify logo

Shopify offers a free 3-day trial. Paid plans start at $39/month for the Basic Shopify plan. More advanced tiers like Shopify Plus for large brands are priced on a custom quote basis. Check here for the latest pricing updates of Shopify

2. WooCommerce

Clocking in at number two is WooCommerce. This open-source plugin gives WordPress websites supercharged e-commerce abilities.


WooCommerce is a favorite among WordPress owners looking to sell online. After installing the free plugin, your self-hosted site gains a full digital storefront optimizing existing site investments.

Product CatalogDisplay your items beautifully with photos, descriptions, and unlimited variations per type.
Customizable CheckoutFully design the checkout flow from payment forms to order confirmations.
Secure Payments170+ payment gateways ensure shoppers can pay how they like from credit cards to digital wallets.
Inventory TrackingKnow what’s in stock, low, or sold with real-time inventory level updates.
ReportingGlean insights from sales, earnings, and demographic reports to fine-tune strategies.
Customer AccountsGive shoppers easy login access to view orders, addresses, and more of their account details.
Shipping OptionsSupport international orders with calculated rates from top carriers globally.
Email MarketingSend automated newsletters to subscribers and one-off promotional campaigns.
Extensions GalleryFrom product PDFs to loyalty programs, 3,000+ extensions add functions to supercharge your store!

Ideal For

The extreme customizability of WooCommerce makes it ideal for established brands looking for flexibility and developers who want full control over site design and functionality.

It’s also a great option for WordPress users who want to add e-commerce capabilities to an existing site. Some development skills are useful to get the most out of WooCommerce.

WooCommerce Pricing

woocommerce logo

WooCommerce is free to download and use. You’ll need web hosting (typically $10 – $100 per month) and a premium WordPress theme for added features and customization options. Paid extensions are also available.

3. BigCommerce

Jogging in at number 3 we’ve got BigCommerce! Now this platform has been ballin’ in the e-commerce lane for over 15 years.


BigCommerce gives online retailers a fully hosted platform complete with autopilot features and top-notch security. No tech skills are needed – they run the backend so you can focus on sales!

Storefront CustomizationFlexible themes allow full control over colors, headers, footers, and more of your aesthetic.
Abandoned Cart RecoveryNab lost sales by automatically sending reminders to customers who left items unpurchased.
Email MarketingCreate triggered and segmented campaigns directly from their marketing platform.
Reporting & AnalyticsData tools provide actionable insights for improving campaigns, categories, and more.
Accept PaymentsIntegrate popular gateways including PayPal, Amazon Pay, and Bitcoin for easy checkout worldwide.
Order ManagementView, ship, refund or resend receipts for a seamless post-purchase experience.
Multi-Channel SyncList inventory across Amazon, Google Shopping, eBay, and social platforms from one dashboard.
Product ReviewsCollect authentic feedback to boost trust and highlight top sellers.
Mobile OptimizationStores seamlessly scale down to tiny touchscreens for on-the-go shopping convenience.

Ideal For

The combination of usability and advanced features makes BigCommerce a great fit for medium to large e-commerce businesses. It is best suited for growing brands seeking a premium all-in-one solution without dev work. BigCommerce powers over 90,000 stores worldwide!

BigCommerce Pricing


BigCommerce offers a free 15-day trial. Paid plans start at $29/month for up to $299/month for the Pro plan. Check here for the latest pricing updates of BigCommerce.

4. Magento Commerce

Coming down the home stretch at number 4 we have Magento Commerce!

Magento Commerce is a self-hosted open-source e-commerce platform with powerful enterprise-grade capabilities designed for ambitious brands.


As one of the OGs of ecom software, Magento is trusted by over 250k companies worldwide like Sony, Pepsi, and L’Oréal. Their platform powers ultra-customizable stores at an enterprise scale.

Product Content ManagementDetailed specifications and custom attributes like CAD files.
Promotions EngineDiscount rules, coupon codes, and gift options for seasonal sales boosts.
Customer SegmentationTarget messaging using 50+ attributes like purchase history.
Inventory ManagementAllocate stock by location, set thresholds, or supplier replenishment.
Reporting SandboxBuild fully customized analytics dashboards from 200+ metrics.
Order ManagementPrint shipping docs, and track omnichannel returns from customer profiles.
Content StagingReview site changes pre-live without affecting production traffic.
Payment IntegrationsSupport all major processors plus B2B invoicing, and purchase orders.
APIs & Web ServicesComplete headless storefronts plus customizable integrations.

Ideal For

The self-hosted and customizable nature of Magento makes it a perfect solution for established large brands particularly those with complex e-commerce requirements like B2B operations, subscriptions, global sites, etc.

It also suits agencies or developers looking for a robust foundational e-commerce platform to build tailored solutions on top of.

Magento Pricing

Magento Commerce

The Magento open-source platform is free to download and use. Paid licensing starts at $22,000/year for the Commerce license which includes support, maintenance, and access to cloud infrastructure. Check here for the latest pricing updates of Magento Commerce.

Also Read: How to Setup Marketing Budget

5. Squarespace

Up next at number 5 we got Squarespace taking the pitch as one of the sleeker e-commerce solutions out there. Squarespace provides an all-in-one content management and e-commerce platform with beautiful design capabilities.


Squarespace makes it easy for anyone to create a stunning website or online store through an elegant drag-and-drop interface. No coding expertise is required.

Gorgeous TemplatesStylish professionally-designed themes allow customizing the look and feel of your site without technical skills.
Customizable StoresFlexible layouts provide controls over product pages, carts, and checkout to structure the shopping experience as needed.
Online BookingsEvent organizers can allow bookings, class signups, and appointment reservations directly online.
Light Search CapabilitiesBasic keyword searches help visitors discover relevant products and content across the site catalog.
Email Collection ToolsCapture leads by gathering names and emails to build your mailing list and promote special offers.
Contact FormsStreamlined contact pages let customers easily contact you or request services directly through the site.
Basic AnalyticsSee what’s ticklin’ fancies on your site without all the graphs and nonsense.
Image GalleriesShowcase your products or portfolios in striking galleries by customizing attractive image displays.
Mobile OptimizationThe responsive design automatically adapts neatly to any screen size for viewing on all devices.

Ideal For

The elegant design capabilities make Squarespace ideal for creatives, photographers, artists, and bloggers looking to sell online. Service-based businesses can also benefit from the beautiful templates.

Squarespace Commerce is also great for small retail businesses selling in person who want to add an online storefront.

Squarespace Pricing

Squarespace logo

Squarespace starts with a free trial. Their online store plans start at $23/month for Business Class. Advanced Commerce plans are $49/month. Add-on features like Google Ads credits are available. Check out the latest pricing updates of Squarespace.

6. Wix

Wix is a user-friendly drag-and-drop website builder that also offers robust e-commerce capabilities through Wix Stores.


For newcomers trying to get their sites up fast without technical skills to spare, Wix provides instantly beautiful pre-fab designs at a click. You can choose from hundreds of designer-made templates for your site and customize it fully with Wix’s editing tools.


TemplatesStunning professionally created themes offer various brands and aesthetics to choose from without technical design skills.
Site BuildersIntuitive drag-and-drop tools allow constructing pages and sites without coding experience.
Online StoresBasic e-commerce capabilities provide initial retail functions for testing product sales.
App MarketplaceAdditional features like contact forms or event calendars expand functionality through third-party integrations.
Search OptimizationBuilt-in SEO elements aid discoverability by helping sites appear in engine results.
Contact FormsStreamlined pages allow visitors to easily contact site owners or request info.
Image GalleriesCustomizable display options present photography, videos, or work samples visually.
AnalyticsBasic metrics offer high-level traffic and engagement insights for initial evaluation.
Mobile ResponsivenessFluid design adapts cleanly across any device screen for accessibility on all platforms.

Ideal For

Wix is fantastic for e-commerce beginners who don’t have website design or technical skills. The intuitive editor and stylish templates make opening an online boutique or store effortless.

Wix is also ideal for layabouts like musicians, and lamington vendors needing fresh spreads without development fuss.

Wix Pricing


You can create a free Wix site. Premium e-commerce plans start at $16/month for the Light Plan e-commerce package. Check here for the latest pricing updates of Wix.

7. Big Cartel

Big Cartel specializes in providing simple yet powerful online storefronts for small businesses and independent ventures.


Big Cartel makes it easy to start selling products online without the typical headaches of running an online store. The platform is designed for creative entrepreneurs, artists, musicians, and craft makers.

The simple setup gets your shop online in just a few minutes. Pick a theme, add products, set shipping rates, and publish your store – no coding needed.

TemplatesSimple yet stylish ready-made themes showcase stores in an attractive and customizable way.
Store Layout CustomizationMerchandise pages, carts, and colobos can be arranged according to owner preferences.
Product TypesItems for both physical goods like apparel as well as, digital releases like music, or videos are supported.
Payment ProcessingMajor credit cards and PayPal allow easy purchasing worldwide through integrated processors.
Inventory TrackingRemaining stock quantities can be monitored to avoid overselling out-of-stock items.
Customer ProfilesOrder and mailing address histories give insight into repeat customers.
Shipping QuotesAccurate rates are calculated directly for both domestic and international deliveries.
Social Media SyncAnnouncements promoting upcoming releases or sales can be automatically shared.
Basic AnalyticsHigh-level statistics provide insights into traffic sources and top-performing products.
Mobile ResponsivenessItems for both physical goods like apparel, as well as digital releases like music or videos, are supported.

Ideal For

Big Cartel suits creative entrepreneurs on a budget who want to quickly get their products online. It is ideal for Musicians, artists, and designers needin’ a tick shop setup quick as a whistle while focusing on art.

Big Cartel Pricing

Big Cartel

You don’t have to pay a dime for up to 5 products on the Gold plan. Diamond plan for $19.99/month offers 500 products. Customization add-ons are available. Check out the latest pricing updates of Big Cartel.

8. Shift4Shop (Previously known as 3dCart)

Pulling into the station at #8 we got Shift4Shop (Previously known as 3dCart) on deck. Shift4Shop is a value-packed, fully-featured e-commerce platform suitable for SMBs and high-volume enterprises alike.


Shift4Shop includes everything from site building to payment processing, shipping, and fulfillment – making it an end-to-end solution. The platform is versatile enough to support small startups and large product catalogs alike.

The interactive dashboard simplifies site management. Powerful marketing and SEO capabilities help drive sales. Integrations with top payment gateways, CRM software, accounting tools, and shipping carriers streamline operations.

Product ConfiguratorsCustomizable sizing tools and 3D part visualization empower intricate customization.
Image ManagementStreamlined uploading and cropping tools optimize product photography for clear presentation.
File IntegrationBlueprints, specs, and other supporting documents can be directly associated with listings.
BOM CompatibilityProduction software compatibility allows accurate cost-estimation through bill of materials integration.
Size ChartsCustomizable measurement templates provide transparent sizing guidance.
Photo UploadBulk image imports accommodate diverse, complex inventories.
Bulk PricingVolume-based discounts and priced option lists accommodate larger wholesale or B2B clients.
Custom AttributesBespoke fields beyond standard specs facilitate highly tailored configuration.
3D RenderingsHigh-quality, detailed 3D imagery showcases intricate items more compellingly than basic photos alone.
Mobile OptimizationDetail-rich storefronts remain engaging and easy to navigate across any device.

Ideal For

Shift4Shop suits any type and size of e-commerce business. The extensive built-in capabilities make it a particularly ideal one-stop-shop for lean startups and fast-growing SMBs looking to scale.

Shift4Shop Pricing


Shift4Shop starts with a 15-day free trial. Paid plans range from $29/month with volume discounts available. No transaction fees. Add-ons for payment processing. Check out the latest pricing updates of Shift4Shop.

Also Read: Low-Cost Guerilla Marketing Ideas

9. Volusion

Volusion provides an affordable all-in-one e-commerce solution designed to help small businesses sell online.


Volusion streamlines creating an online storefront with starter site builder templates. The easy-to-use interface lets you customize the design, add products, process payments, and track orders.

The platform handles security, hosting, and speed optimization for you. Marketing tools like email campaigns, SEO optimization, and social media integration help promote products.

Product ManagementRobust catalog tools handle complex inventories with custom fields, variants, etc.
Online StorefrontFlexible store themes can be fully customized with company branding and design preferences.
Marketing AutomationRobust email marketing plus targeted ads and campaigns through integration.
Reporting AnalyticsGranular data insights help owners evaluate performance, traffic sources, and best sellers.
Order ManagementView, track, and ship orders end-to-end plus easily manage returns or exchanges.
Loyalty ProgramsAutomated reward tiers like discounts can be applied to engage repeat customers.
Inventory ToolsStock levels can be monitored across channels while auto-replenish streamlines reorder.

Ideal For

Volusion is great for small business owners, retailers, and entrepreneurs looking for an all-in-one commerce solution to quickly build their first online store and sell.

It goes well with established traders pushing volume, and needing that pro suite of bells and whistles under the hood for expanded operations.

Volusion Pricing


Volusion plans range from $35/month to $299/month. The $35/month plan supports up to 100 products. Check out the latest pricing updates of Volusion.

10. PrestaShop

PrestaShop is an open-source e-commerce platform built on flexibility, customization, and a passionate community.


PrestaShop gives developers and store owners complete control to customize and tailor their online store’s design, features, and functionality. The open-source model provides endless possibilities to build a platform aligned with your specific business needs.

As an established platform, PrestaShop offers a long track record of reliability and security. A global community of over 250,000 members contributes ideas, collaborates, and provides guidance for new users.

Modular Page BuilderFlexible drag-and-drop blocks configure pages without HTML/CSS coding.
Catalog ManagementRobust inventory tools support unlimited custom listings, attributes, etc.
Catalog DisplayProducts can be filtered, sorted, grouped, and presented across many storefronts.
Template CustomizationThemes can be modified endlessly from colors to layout without limits.
API IntegrationsThemes can be modified endlessly from colors to layouts without limits.
Multi-Store CapabilitiesA single back-end can power multiple storefronts in various languages/currencies.
Analytics DashboardsActionable data insights provide metrics on traffic sources, best sellers, and more.
Rich Admin ControlsAdministrator account customization empowers flexible team permissions.
Dev-Friendly ToolsDirect database access plus code customization suits experienced developers.
Mobile OptimizationFluid, responsive design ensures elegant shopping on any modern device/OS.

Ideal For

The open-source model makes PrestaShop ideal for developers wanting to handcraft an online store aligned perfectly with a brand’s needs.

It also suits businesses who established platforms with the flexibility to add custom features and integrations as needed.

PrestaShop Pricing


PrestaShop open-source software is entirely free to download. The hosting can cost you anywhere between $4-$14 a month. Add-ons are available but are expensive as compared to the other platforms, ranging between $35 and $6000.


That wraps up our look at the best e-commerce platforms ruling the online retail space right now. Hope this little yarn gave you a better idea of what’s available out there for starting your online venture.

While all the contenders we covered have pros for specific set-ups, hopefully going over the features and depths has you better equipped to choose the right thoroughbred for your specific needs.

Don’t forget – it always pays to avoid a dud and test the waters first before committing long-term. Consider starting with a free option or a month-to-month plan till the platform matches your expectations.

Wishing all you eager entrepreneurs the very best stringing together your swag online and racing towards success. With the right tools and hustle, there’s no reason your brand can’t gallop full steam into new opportunities. Now get to it and give these platforms a fair crack of the whip!

Best E-Commerce Platforms: FAQs

What is the easiest E-Commerce platform?

Wix and Shopify are generally considered the most user-friendly for those lacking coding skills. Both offer drag-and-drop builders and abundant templates to get merchants to open shop quickly.

What is the biggest online platform?

In terms of scale, Amazon holds about 40% of the global e-commerce industry and is unmatched in size for both sellers and buyers worldwide under one roof.

How much does Shopify take per sale?

Standard Shopify charges 2.9% + $0.30 per transaction processed through their payment systems. Some subscriptions offer slightly lower rates if they exceed certain qualifying sales volumes.

Do I need an E-Commerce platform?

If only selling occasional singles from an existing site, most needs could probably be DIY’ed through plugins. But for serious retail, the robust integrations of a dedicated platform will save loads of time and ensure smooth buyer experiences.

What is the best E-Commerce site for beginners?

Wix leads for absolute beginners since they require zero coding skills. Shopify Empire offers a nice balance of ease and ecommerce-specific tools too without breaking the bank for testing waters.

Which E-Commerce platform has the lowest fees?

Big platforms tend to have lower processing rates, so Shopify, WooCommerce, Squarespace, and even Amazon for low/no-fee FBA shipments could save small traders a bob or two per sale long term.

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