Unlock the potential of a Virtual Marketing Assistant: learn benefits, tasks, and how to hire for your business. Transform your marketing strategy today!
Introduction
Digital marketing has revolutionized the marketing business. It has opened multiple opportunities for people globally. Recently, outsourcing your marketing activities to a virtual marketing assistant is emerging. Wikipedia says that the number of people with the title “Virtual Assistant” is closer to 25,000.
You need to focus on marketing if you want your business to grow and succeed in today’s competitive market. As an entrepreneur, you must oversee both the technical and marketing aspects of your business. However, it can be stressful at times and lower your effectiveness. Additionally, marketing is not for everyone. If you want to focus on your business’s core strategies and technical parts, hire a virtual marketing assistant who can take care of your marketing campaigns.
By 2025, the virtual assistant market size is expected to grow to $25.63 billion.
The virtual marketing assistant (VMA) is a marketing expert with prior experience. If you plan to hire a virtual assistant, you can delegate your marketing activities to VMA, and they will plan and execute the campaigns efficiently. Also, you can save money and time because they work virtually. Continue reading if it has grabbed your attention. We will explain what a virtual marketing assistant is, its benefits, what tasks they perform, and how you can hire one.
What is a Virtual Marketing Assistant?
A virtual marketing assistant (VMA) is a marketing specialist who works remotely to assist businesses with their marketing efforts. Did you know that up to 40% of businesses in the US use a virtual assistant? Working with a VMA can help you streamline your marketing activities. The VMA will assist you in creating a marketing strategy and planning marketing campaigns. They will also assist you with content writing, email marketing, and social media marketing.
Working with a VMA ensures that your marketing activities are carried out efficiently. This means you have more time to concentrate on the core aspects of your business. They have a diverse skill set and the ability to adapt to different workloads. This makes them valuable assets for businesses seeking efficient and scalable marketing solutions in the digital world.
Benefits of Hiring a Virtual Marketing Assistant
When you hire a virtual marketing assistant, you will have access to a marketing specialist who will help you plan and execute your marketing activities. A VMA will support you in marketing to achieve your goals. Let us explore a few benefits of hiring a VMA:
Reduced Costs
Hiring a full-time or on-site marketing assistant can be pricey. In addition to their salaries, you have to provide medical insurance, paid leaves, office space and supplies, and other benefits. VMAs are self-employed. You only have to pay them for the hours they work or the tasks they perform. You can hire a VMA globally because they work remotely. Therefore, you have a big talent pool to choose from when looking for someone with the necessary skill set.
You save on training costs when you work with a virtual assistant. You can recruit someone who already holds the necessary expertise, saving the need for significant training. You will find that the virtual assistants are well-equipped when you give them instructions and a brief on marketing projects. You can quickly hire a virtual marketing assistant at Markeeters.
Digital Reach Expansion
According to Statista, in 2022, e-commerce accounted for nearly 19% of retail sales worldwide. Forecasts indicate that by 2027, the online segment will make up close to a quarter of total global retail sales.
A rising number of customers make online purchases. So, businesses need to have an online presence. It is no longer an option or a trend. It is a necessity. You need to expand your digital reach and make sure that you are not left behind in the competitive crowd. A systematic digital marketing strategy is vital for reaching out to new prospects, increasing brand awareness, and driving conversions. If you have less or no experience in digital marketing, try to hire a virtual marketing assistant for your digital marketing goals and needs.
VMAs will assist you in managing your web presence and expand your reach. Additionally, your VMA will support you in sorting through and following up on leads generated by your website contact forms, email marketing, or social media ads.
Saves Times
Being an entrepreneur can be exhausting; your calendar is probably jam-packed with more chores than you can handle. Instead of overburdening yourself with non-strategic activities, outsource them to your VMA. This will give you additional time to focus on greater business objectives. Consider employing a virtual marketing assistant from a different time zone. Some entrepreneurs utilize this strategy to extend their company’s operation hours beyond the standard eight hours in their time zone.
When it comes to customer communication and urgent duties, you will have a wider scope. As per Zipdo, businesses save an average of 22 minutes per day when using virtual assistants.
Better Completion of Time-consuming Jobs
There might be some tasks that you delay every day or cannot complete. It could be anything from replying to emails from clients to completing forms. These are necessary for business tracking and customer satisfaction; however, they might not need your attention. These tasks can be best assigned to a virtual assistant. Rather than spending your day doing specific repetitive duties that take too long, delegate them to a virtual assistant and devote your attention to issues that help your business grow.
Enhanced Customer Service
Every brand and business’s priority should be to provide excellent customer service. This method not only helps you develop long-term relationships with your customers, but it also results in a higher ROI. 73% of business leaders report a direct link between their customer service and business performance. VMAs can help you improve your customer experience in a variety of ways. They can monitor your company’s inbox and social media accounts and answer queries immediately.
VMAs can assist you in providing more proactive customer service. For example, they can assist you in reaching out to consumers to inform them that a product they intended to buy is back in stock or that you’re having a special sale on products or services that they might be interested in. As per a Zendesk Study, 42% of customers said they bought more after a good customer service experience.
Improved Operational Capacity
When you are starting a business from the ground up, projecting what you will need in the following month or quarter might be challenging. Hiring a full-time team and renting workplaces will be expensive. This doesn’t seem feasible for many businesses.
Recruiting a virtual marketing assistant is a safe option that provides all of the benefits of having an additional staff member without the cost load. You may scale up or down your team by adding or removing virtual assistants as needed.
Tasks of a Virtual Marketing Assistant
A virtual marketing assistant performs all of the duties of a marketing professional. The VMA works remotely, whereas a marketing specialist works full-time from your office. Except for fieldwork, a VMA may assist you with all aspects of marketing. Below are some tasks for a VMA:
Email Marketing
There is a common belief that email marketing is ineffective, but this is not the case. Even today, email marketing will help your business reach its existing and potential audience. What you need is an email address database of your past, current, and potential customer base. You can use MailChimp and SendGrid to create email marketing campaigns. Your VMAs can send emails to all or a subset of your contacts. The VMA can monitor and report on the growth of your email marketing campaign. It assists you in improving your marketing.
SEO Optimization
As a business, it is important to improve your search engine ranking to achieve online success. SEO can enhance your website’s visibility and help reach a wider audience. VMAs are experts in SEO techniques. They can help improve your website’s ranking in search engines. They can also do keyword research to ensure that your content includes the appropriate keywords. Virtual marketing assistants can also improve your website, providing a better user experience. All of these tactics will support in increasing your website traffic and qualified leads.
Social Media Marketing and Management
An excellent way to increase your reach is through social media marketing and management. You can use various social media platforms to reach your target audience. Virtual marketing assistants can assist in managing your social media on different platforms, such as Instagram, Facebook, X, and LinkedIn. They can help you reach your target audience by regularly posting on various platforms. They can also engage with your community and audience, who like, share, and follow your content. A VMA can respond to comments and answer questions. They can also support you with marketing strategies to help you grow your business.
Content Marketing
Content marketing is an important marketing strategy. It is necessary for your website and social media. A VMA can assist you in creating valuable content for your readers. They will help you create unique content that will appeal to the audience and fit with your brand voice. They can create textual content, images, infographics, and video content. Once the content is ready, it can be used for marketing purposes. This also covers posting on social media, blogs, website content, landing page content, and more.
Market Research and Analysis
Market research is crucial before any business begins its marketing activities. It is also the first step in any process. VMAs can help you do extensive market research. The VMAs will identify your competitors and understand their strategies. They will thoroughly understand your target audience and its demographics. They will understand the market, consumer preferences, fluctuations, and more to develop a strategy that aligns with your brand voice. They will assist in exploring new opportunities for your business. They will study the data and analytics to modify your current strategy.
Working with your Coworkers on Marketing projects
Your VMA may work with your coworkers on marketing activities. They can partner with other departments to develop and implement a marketing strategy. Your VMA can help you accomplish your goals by driving marketing activities for your company.
Monitoring Traffic and User Activity
Your VMA can monitor and analyze the traffic on your website. They can assist you in determining the effectiveness of your website. You can learn about user behavior and their preferences. For instance, analytics will let you know which page users visit on your website. They will let you know which links they click. The VMA can collect this information, prepare a report, and utilize it to develop marketing strategies.
Read more:
Is Pinterest a Social Media or a Search Engine?
Why Hiring a Social Media Manager for a Small Business Matters?
How to Hire a Virtual Marketing Assistant?
If you are planning to hire a virtual marketing assistant to assist you with marketing, you might be wondering where to look. Here is how you can hire a virtual marketing assistant:
Partnering with Virtual Assistant Companies like Markeeters
Partnering with a virtual assistant company is an ideal approach to hiring a VMA. Markeeters is a startup that provides virtual marketing assistants for your marketing goals and needs. You can arrange a consultation with us, and we will assist you in finding the most suitable candidate. Working with us gives you freedom and ensures high-quality work. You will not be disappointed!
Post Job Listings
Create a job listing, specifying the job details and expectations. Post this job on job board websites. You may also use LinkedIn because it is a professional social networking platform. It is easy to connect over LinkedIn and hire a VMA. People who view the job post will share it, allowing you to receive a large number of applications.
Networking and Referrals
Your friends and colleagues might have used a virtual marketing assistant for marketing purposes. Request reviews about the assistant. If you hear good reviews about the VMAs, think about interviewing and hiring them. You can always ask your network for references. This is a helpful approach.
Conclusion
Marketing is a crucial job that experts best perform. A virtual marketing assistant is a marketing expert who can support your company in its marketing activities efficiently. Hiring a VMA is cost-effective because they operate remotely and are flexible. Moreover, they offer a variety of services, so they can assist you in implementing your complete marketing strategy. Hiring a VMA is a savvy idea that can assist you in accomplishing your marketing goals.
More resources for you:
Unlock the Top 10 Benefits of Facebook Marketing for Your Business in 2024
What is Meme Marketing? Everything You Should Know
15 Powerful Reasons Your Business Requires SEO Today
How to Attract More Readers to Your Blog (10 Effective Tips)
FAQs
What are the benefits of hiring a virtual marketing assistant?
The main benefit of hiring a virtual assistant is that they can assist you with a variety of activities such as outreach, scheduling, project management, and email marketing. Your virtual marketing assistant will also help you save time on back-office activities like planning and scheduling fresh content.
What are the best ways to hire a virtual assistant?
make it clear when you anticipate your virtual assistant to be accessible and how they will notify you of their availability. They will assist to any confusion regarding work hours or availability. Discussing communication preferences is a key element in the virtual assisting recruiting process.
Why hire a Virtual Marketing Assistant?
A virtual marketing assistant may assist you with all aspects of marketing. They can assist you in developing and implementing a marketing plan. They are knowledgeable in digital marketing and can assist with social media management, SEO, email marketing, and market research.
