Unlock 10 Types of Google Ads: Which One is Right for Your Business?

Types of Google Ads

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If you want to search for anything online what is the first step we take? Type it in the Google bar and hit the Google Search button and voila we see some sponsored ads right at the top even before the organic results appear. That’s the power of Google ads! Google’s search results pages always include paid advertisements at the top, no matter what query is typed into the search field.

These are crucial for Google’s “text ads,” which form the backbone of the search giant’s advertising platform among other types of Google ads. They can significantly affect the marketing approaches of numerous businesses and, hence, hold great commercial promise. Is it true that Google just provides a number of distinct ad options? What would you do if you were a store trying to clear off some stock? In order to persuade individuals to download your app, what kinds of methods do you plan to use?

Which of the various types of Google ads do you believe is most effective when it comes to boosting sales? Let’s look into the many ad formats that Google offers to see which one is the most suitable for your business.

Different Types of Google Ads

When asked this question, most people immediately think of different types of Google Ads campaigns. Inside each different kind of Google Ads campaign (pay-per-click [PPC]), you can utilize any one of a large number of different ad formats and subsets.

Google offers different types of advertisements:

  • Display Ads
  • Video Ads
  • Shopping Ads
  • Responsive Search Ads (RSAs)
  • Dynamic Search Ads (DSAs)
  • App Promotion Ads
  • Google Smart campaigns
  • Call-Only Ads
  • Local Search Ads
  • Local Service Ads

All with the goal of cramming as much information as possible into as little space as possible.

Ad Type 1: Display Ads

Display advertisements provided by Google are a component of a much bigger ad network and can be found on a diverse selection of websites all across the internet. Google will select popular websites that your target audience visits to display your image advertising from the Google Display Network, which includes Gmail, Google Finance, and YouTube.

Image advertising, also known as display ads, is great for spreading the word about a company because they can be static or animated visuals. advertisements that appear in search engine results pages (text advertisements) are designed for customers further down the sales funnel.

Example of Display Ad (Source: Google)

Ad Type 2: Video Ads

Due to the fact that Google owns YouTube and the fact that it is the most popular platform for watching long-form videos online, it is an excellent location for the placement of video advertisements. The customer has the option to either skip or ignore the video advertisements by selecting one of those options. Video advertising can be very profitable as people watch over 1 billion hours of video content on YouTube every day. It is best suited for upper funnel goals and is recommended for companies that can afford to purchase video assets.

A Google/Talk Shoppe study found that 70% of people purchased something after seeing an ad on YouTube. It works best for upper-funnel goals and is suggested for businesses that can afford to buy video assets. A Google/Talk Shoppe study found that 70% of people purchased something after seeing an ad on YouTube.

Example of Video Ad (Source: Google)

Ad Type 3: Shopping Ads

Shopping ads show products for sale with an image, title, price, and a link to the online store where the item can be purchased. All of this data is pulled from your Google Merchant Center account via the product data feed you provide. Your shopping ads for products will appear at the top or along the right side of the search engine results page (SERP).

These ads can appear on both Google Images and the Google Search Network. Your website must include a shopping cart (provided by a service like Shopify, BigCommerce, or the like) for you to run shopping advertising. Ads in the Shopping format can be upgraded to Smart Shopping campaigns by making use of automated bidding and targeting. This year, Smart Shopping promotions are being updated to Performance Max promotions.

Example of Shopping Ad (Source: Google)

Ad Type 4: Responsive Search Ads

The search results for various Google services, such as Search and Shopping, may contain advertisements. Users who are looking for specific items or services may find advertising that is relevant to their needs if the advertisements are tailored to look like typical search results. There is no guarantee that advertisements will be included with organic results.

The newest kind of “standard text ads,” “expanded text ads” allow for up to three headlines and two descriptions. Google phased them off on June 30, 2022, in favor of RSAs that can customize ad copy to specific search queries. Many more headlines (15) and descriptions (4) are available with RSAs, so you can reach more people and do A/B testing without making different ads.

Google will iteratively test several headlines and descriptions until it finds the optimal one, allowing you to better target the appropriate audience at the right time. One disadvantage of these ad kinds is that, regardless of the sequence in which they appear, each headline needs to complement the others and provide a coherent message. Some headlines can be pinned, such as the brand name in Headline 1, however, doing so isn’t advised because it can interfere with ad content optimization.

Example of RSA (Source: Google)

Ad Type 5: Dynamic Search Ads

With DSAs, search ads are automatically populated with material from your website. These ads appear in search campaigns and work best with well-organized websites that offer separate sections for different types of content and a wide selection of products for sale. Ads displayed by DSAs are tailored to the interests of users based on the information they find on your site. This will save you a lot of time during setup and ensure you don’t miss any important keywords.

Because of the automated nature of the process, however, you will have limited input into the precise wording of your advertisement. Google does its best to ensure that results are relevant to the pages you’ve selected. You can send a page feed to Google and have them generate these ad formats if you sell multiple product lines or even just one range of products.

Example of DSA (Source: Google)

Ad Type 6: App Promotion Ads

App promotion advertisements serve the explicit purpose of promoting mobile applications. The advertisements are displayed on several platforms inside the Google ecosystem, such as Google Search and Display Networks, which encompass Google Play, YouTube, and Google Discover. App campaigns have the ability to concentrate on the promotion of app installations, app engagement, or app pre-registrations. To enhance the visibility of your advertisement on the Apple App Store, you have the option to execute an Apple Search Ads campaign.

Image Credit: Balcom Agency

Ad Type 7: Google Smart Campaigns

Smart campaigns utilize artificial intelligence (AI) capabilities to facilitate the efficient management of advertisements, requiring less exertion on the part of the user. Individuals have the ability to choose their budget, select their preferred location preferences, and incorporate a limited number of keyword topics. Google Ads will display your advertisement to those who are actively seeking the items and services that your business provides, based on the options you have selected.

Smart display campaigns automatically created over 25,000 versions of trivago’s ad and showed them to people across 55 countries shopping for hotel deals (Source: Google)

Ad Type 8: Call Only Ads

Call-only advertisements are specifically designed for mobile devices and serve the purpose of promoting phone calls. These can be programmed to run only during operating hours or at all times. Upon a user’s interaction with the advertisement, a direct call is initiated from the search engine results page (SERP) to establish a connection with you. These sorts of advertisements continue to include headlines and descriptions, maintaining a similar appearance to traditional text ads. However, it should be noted that these forms of advertisements differ from call extensions in that they function as independent ads, specifically designed to encourage users to directly contact your organization, whereas text ads take them to a designated landing page.

Call Only Ad (Source: Google)

Ad Type 9: Local Search Ads

This advertising strategy is well-suited for advertisers seeking to generate foot traffic or encourage phone calls to specific business establishments. Google has the capability to automatically create advertisements by utilizing the materials provided by the user, such as text, photos, and videos. Advertisements have the potential to be displayed across several platforms within the Google ecosystem, including the Google Search Network, Google Maps, YouTube, and the Google Display Network. 

Google has announced plans to enhance local marketing by upgrading them to Performance Max in the year 2022. Local campaigns heavily depend on the utilization of Google’s automation technology in order to enhance the efficiency and effectiveness of their targeting strategies. This particular campaign category enables the user to effectively generate both in-store visits and online sales through the utilization of a single campaign and a singular product feed. Advertisements have the potential to be displayed across several platforms inside Google’s extensive network, encompassing Google Maps, YouTube, and the Google Search Network.

Local Search Ad (Source: Google)

Ad Type 10: Local Service Ads

Pay only for the leads that your ad brings in with this kind of advertising. Local service providers (plumbers, lawyers, accountants, etc.) have the most success. These ads contain the “Verified by Google” or “Guaranteed by Google” logo at the top of the search engine results page. A screening and verification process, including a background check, is required before publishing such an advertisement.

Local Service Ad (Source: Blue Corona)

Utilizing Google Ads to One’s Advantage

Increased Productivity in Comparison to Conventional Search Engine Optimization Methods

Optimizing a website’s structure and content in order to achieve a higher ranking in Google’s search results is the goal of search engine optimization (SEO). It covers things like locating the most effective keywords to use, producing material of high quality, constructing backlinks that are relevant, and ensuring that the website operates without any hiccups. Because competing websites utilize the same tactics, it takes some time for the results of an effective SEO strategy to boost a website’s position in the search engine rankings and attract more people to that website. 

Aim for the Market You Want to Serve

You are able to do this with Google Ads by customizing your advertising campaign to a specific demographic. You can do this by modifying the region, keywords, language, and interests of the people who might become your customers. People who have previously shown an interest in your products can be particularly targeted by drawing on their search history or the pages they’ve visited on your website. This can be done in a number of different ways. As a result of this, only eligible prospects will be allowed to access your website, which will enable you to save the money that you would have otherwise spent on traffic that does not qualify. 

Keep an Eye on How Effective the Advertisement Is and Measure Its Impact

Google Ads gives you detailed information on your advertising campaigns, right down to the level of each individual advertisement. Campaign reports for Google Ads can include information such as the source of leads, the keywords that were used to launch the campaign, and the ad types that have proven to be the most successful. Because of this, it is easy to focus on what is working and do more of that, to modify what isn’t working, and to give up on efforts that aren’t delivering results. 

Keep an Eye on the Advertisements That Your Competitors Are Running and Find a Way to Top Them

Due to the open nature of Google Ads, you are able to monitor the processes and keyword bid strategies utilized by your competitors. 

Maximize the Return on Investment (ROI) Obtained From the Money Spent

Businesses have the opportunity to get a healthy return on their investment with Google Ads. To begin, you can focus your efforts on the kind of people who, after visiting your website, are more likely to become clients as a result of viewing what you have to offer there. 

Google Advertising Analytics gives you the tools to analyze campaign expenditures and determine how successful your advertising really is. These insights will be of tremendous assistance to companies that want to improve their marketing strategy as well as the decisions that they make.

The Final Word 

It is essential to have a good understanding of the kinds of advertisements that would be most successful for your company before using Google Ads because this will allow you to reach a larger audience and bring in more clients. Experiment with a variety of different types of advertisements to determine which ones are most successful in promoting your business if you are at a loss for where to begin. Have patience if you haven’t figured out the ideal combination of advertisements for your company just yet. When you observe an increase in profits, you will know that the effort was well worth it. 

If you want to receive the finest results possible, you should pay close attention to the advertisements that are delivering the best outcomes for your company. You can increase the efficiency of your advertisements and derive the maximum benefit from them.

Using Markeeters, You Can Bring Your Marketing to Its Full Potential

It is unquestionably crucial for business success to delve deeply into the realm of Google Ads and adopt efficient methods. For firms that lack expertise in the expansive realm of digital marketing, this may be a hard, time-consuming, and frequently delicate endeavor. At “Markeeters” we fill this void by matching you with the top 1% of freelance marketers in India. Markeeters is staffed with savvy marketers who do more than lend a hand; they design, refine, and implement plans that help you achieve your business goals. We don’t just aim to meet, but exceed, your marketing objectives.

When you hire Markeeters to handle your advertising campaigns, you gain access to a pool of highly skilled marketers who can boost your ads’ visibility, click-through rate, and overall return on investment. Start working with Markeeters today to take your marketing to new heights and watch your company conquer the digital world, one effective campaign at a time. Let Markeeters be the spark that ignites the next chapter of your brand’s success story in marketing.

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