Blogging is a powerful tool and a game changer and we are about to reveal 10 Benefits of Blogging for Business and Marketing. Let’s dive in!
Introduction
Brands and businesses are constantly looking for opportunities to stay ahead of their competitors in the digital marketplace. Blogging is the unsung hero of the digital marketing world. If you think that it is just a hobby for sharing your dog pictures and personal experiences, think again! It is one of the best ways to present yourself in your niche, communicate with your audience and establish yourself as a thought leader. There are many significant advantages of blogging for business and marketing but first, let’s look at some blogging statistics.
Blogging Statistics 2023
- WordPress powers over 43.2% of the internet.
- The food blog is the most lucrative niche. Comparing bloggers from all major industries, food bloggers have the greatest median monthly revenue ($9,169).
- Every month, WordPress sees the publication of over 700 million new articles.
- Each month, more than 20 billion pages are seen by over 409 million users.
- The majority of bloggers’ income comes from advertisements, affiliate marketing, sponsored product reviews, their own product sales, and online courses.
- Food (42.8%), lifestyle (13.3%), and travel (10%) are the three industries with the highest percentage of blogs with more than 50,000 monthly visitors.
These statistics indicate the advantages of blogging. As a blogger, you must have advanced content marketing skills. It is equally important to create and distribute your content on the right platforms to get more visibility and attract potential readers. In this blog, let’s discover what is blogging, what is a blog post and the 10 benefits of blogging for business and marketing.
What is Blogging?
The process of writing articles and posting them online is called blogging. This includes informative, entertaining, and educational articles combined with a few images. Sharing comprehensive topics is a common feature of blogging. It is also referred to as a long-form article on a specific subject.
For example, we wrote a blog on the topic: Why Hiring a Social Media Manager for a Small Business Matters. In this blog, we thoroughly explained what social media is for business and why it matters to small business owners. We also shared relevant images and leveraged the right keywords to make sure that the readers got the gist of the topic.
What is a blog post?
A blog post is a separate web page on your website that explores certain blog subtopics. Let’s say you start a content marketing blog on your marketing website. One blog might be titled, “Will AI Replace Copywriters? How AI is changing the content game?” The post links your overall blog topic as a whole (content marketing) and also answers a very particular subtopic (Will AI replace copywriters?). In this example, the blog could help rank on Google for “Will AI Replace Copywriters?”. When someone searches about a similar topic and comes across your blog post, they have access to the rest of your website as well.
10 Benefits of Blogging for Business and Marketing
Blogs have evolved over time from being a platform for self-expression to a tool for digital marketing and commerce. They play a significant role in every business. Read on to learn 10 benefits of blogging for Business and Marketing and start now by setting up your own blog:
1. Increase Website Traffic
The internet is flooded with immense information. Blogging helps increase your website traffic by increasing the number of pages on your website. According to studies, companies that blog get a 55% increase in their web traffic, 97% more inbound links, and 434% more indexed pages. Each published blog post has the opportunity to be found by prospective readers on search engines. You can also share your blog post links on social media platforms to gain traction. Pro tip: keep on publishing informative and educational content to reach new customers and increase your visibility. The more value you provide, the more visibility you get. This is one of the main benefits of blogging.
2. Create Brand Awareness and Improve Visibility
80% of bloggers report that blogging drives results. Nowadays, people research everything online. Googling is the new trend. When you publish an informative blog, people from all around the world can discover your content online. The more often you publish blogs, the more visibility you get. This will help you grow your business, make a relationship with your customers and attract prospective clients. Blogs also help you reach your audience at a global level. This is one of the important benefits of blogging for marketing.
3. Educate and Make Relationships with your Existing Customers
As an entrepreneur, you always want your customers to make repeated purchases from your business. According to Survey Sparrow, the top five market leaders in various sectors have an average customer retention rate of 94%. Blogging is an effective and lucrative way to engage and attract your customers. Create relevant content and provide maximum value via your blogs to your customers. Share comprehensive guides such as “How-to” answering people’s queries and solving their problems. This is one of the significant benefits of blogging for marketing to retain your existing customers and make them your brand advocates.
You can also read our blogs to learn more about social media marketing, brand marketing, digital marketing, SEO, and more.
4. Create more Internal Links
Internal links are utilised to link together various pages on your website. They assist users in navigating your website and locating the pages or content they search for with ease. Aside from this, internal links assist Google and other search engines in finding key pages, recognising your website structure, and finding relevant and related content on your website. With the help of blogs, your website will have more content that can be linked internally. This will help your website rank higher in search engines.
5. Improves your Website’s SEO
Search Engine Optimisation(SEO) is a long-term strategy. When people do a search for a query, it allows your website to show up and rank higher in search engine results. Blogging helps to enhance your website SEO in so many ways, such as consistently adding new and fresh content to your website, backlinks will get attracted to your website and will help to build more internal links. If you find SEO difficult and want to learn more about it, Hire an expert SEO Marketer to understand it in depth.
Must Read: 15 Powerful Reasons Your Business Requires SEO Today
6. Lead Generation
Your business needs to generate leads for expansion and earn revenue. This is where blogging comes in. It is one of the important advantages of blogging for business and marketing. Blogging helps to bring traffic to your website and convert that traffic into leads. A simple call to action (CTA) at the end of your blog will help get a lead and convert it into a buying customer. A well-maintained business blog is an amazing approach to consistently creating leads, regardless of the size of the company. Don’t stop believing! Don’t stop blogging!
7. Market your Products and Services
70% of consumers prefer blog posts over ads (Ledgeview Partners). Yes, that is correct! People are becoming weary of the constant stream of pushy messages, ads, and sales techniques. However, a high-quality blog will help you reach your target audience. This is one of the benefits of blogging for marketing. Don’t just sell your product or service; educate your audience about it. It feels less pushy and invasive. It also provides more details about your business. This further helps in engaging with your audience. A customer can share his/her thoughts and pain points. You can provide valuable insights and solutions to their pain points. Make a connection, and establish your relationship!
8. Promote your Client through Success Stories
Clients are the top priority for any business. Publish a blog post to share who your loyal clients are, how much you value their business, and how you acknowledge them. You can share their testimonials and reviews on your blog. This is a simple and powerful technique to highlight how much value customers are receiving from your products and services. According to Statistica, 94% of respondents stated that positive reviews made them more likely to use a business. Blogging about client success stories can help influence your prospective ones and convert them into buying customers.
For example, if you run a B2B business and offer digital marketing services and you have helped businesses with SEO, SMM, and more, share their success stories in your blog. The same goes for B2C businesses if you offer an e-commerce service. You can share your customer product reviews or their experience of using the product in your blog.
9. Re-purpose Content for Social Media
One of the many benefits of blogging for business and marketing is repurposing your blog content for social media platforms. If you struggle to find content for social media, blogging creates an amazing opportunity. Based on your social media strategy, your blog content can be restructured for social media in the form of reels, videos, carousels, and more. For instance, this blog can be made into a carousel or a reel by mentioning the 10 benefits of blogging for business and marketing. This can be shared on LinkedIn, Instagram, and Facebook. You can determine creative ways to showcase your blog content on social media and drive traffic. Create a content marketing strategy that aligns both blogging and social media.
10. Source of Income
This is an extremely useful benefit for bloggers who are looking to increase their income streams. You can monetise your blog and earn additional income. You can create and post paid ads on your blog. Create and promote ebooks, webinars, subscriptions, and more. You can also earn commissions by promoting other people’s products through affiliate marketing. You can develop some online courses and promote them. This is a lucrative option when it comes to blogging. Develop strategies that fit your business, its goals and values, and your target audience.
Final Thoughts
These are the 10 benefits of blogging for business and marketing you need to know. Regardless of your niche, industry or specialisation, blogging can help your business in various ways. It helps create trust and credibility in the marketplace. It helps you establish yourself as a thought leader in the industry, make long-term relationships with the audience, encourage repeated purchases, and increase your sales leading to overall business growth. You need to follow the best practices of blogging and be consistent in your journey. There are many amazing advantages of blogging for business and marketing to engage and help your audience.
“If you want to continually grow your blog, you need to learn to blog on a consistent basis”
Neil Patel
In simple terms, blog to grow and expand your business. Start your blog today. Exploring the benefits of blogging for business and marketing will increase your conversion rates. Blogging gives an essence to your business in the digital world. Do not underestimate it. Keep writing, and keep winning!
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Frequently Asked Questions
What are the benefits of blogging?
There are many benefits of blogging in business and marketing. A blog helps increase your website traffic, generate more leads, establish relationships with your customers, build authority in your niche, and strengthen brand recognition.
Why is blogging important in digital marketing?
Blogging is important in digital marketing to increase brand awareness. Brand awareness plays a crucial role in digital marketing for any business. Blogging will help your business to show your personal side to your audience. This helps in making a connection and establishing long-lasting relationships with your customers.
What is the purpose of the blog?
A blog helps to establish a connection between a business and its audience. Additionally, it helps develop a community, improve engagement and bring traffic to your website. It provides relatable and educational information to its readers.
What do blogs provide marketers with?
Blogs can attract your audience by providing useful and educational content. They help in enhancing search engine rankings and website traffic which are important for any digital marketing strategy.
