10 Advanced Content Marketing Skills You Must Have


What is Content Marketing?

Content marketing involves creating and sharing valuable, relevant content to attract and retain customers. The focus is on informative content instead of overt sales messages.

How to Become a Content Marketer?

Build expertise through hands-on experience, training in needed skills like writing/design, studying successful brands, and gaining technical abilities.

1. Content Planning

Create cohesive editorial calendars and data-driven content strategies focused on target audience needs and marketing goals. Maintain publishing consistency.

2. Content Research

Find relevant information, case studies, statistics, and real-world examples through research to validate and strengthen content.

3. Content Creation

Improve writing skills for blogs, website copy, and more with tools like Grammarly. Enhance abilities to create engaging visual content using platforms such as Canva.

4. Content Editing

Master the ability to thoroughly edit and polish pieces of written content to perfection before publishing. Check for errors, readability, and message clarity.

5. Graphic Design

Create aesthetically appealing designs, engaging graphics, inforgraphics and optimal layouts and formats tailored to diverse content mediums.

6. SEO Skills

Optimize content for search engines through keyword research, strategic keyword placement, on-page SEO optimization, and competitor analysis.

7. Technical Skills

Gain fluency with CMS platforms, analytics tools, marketing automation software, and other technologies required for seamless content marketing execution.

8. Sales Funnel Expertise

Understand exactly how content fits into and converts visitors at each stage of the sales funnel - TOFU, MOFU, and BOFU. Create aligned content.

9. Data Analysis

Analyze performance using key metrics. Track and quantify ROI of content efforts and initiatives to showcase business impact.

10. Content Promotion

Promote content through social media, email, influencer outreach, guest posting, and other channels to maximize reach and engagement.

Level Up Your Content Marketing

Developing expertise across these critical skills will maximize the impact of your content marketing and boost your career growth.