400% Increase in Calls for Tails & Coffee with Local SEO

Local SEO for Pet Cafe case study

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Tails & Coffee, a new pet cafe in Gurugram, was struggling to get calls and foot traffic. Our local SEO efforts led to a 400% increase in monthly calls and surges in other key metrics.

The Client

Tails & Coffee, launched in September 2023, is a premium pet cafe in Sector 31, Gurugram. They offer services like grooming, boarding, play areas, food, custom clothing, and more for pets.

Despite having a strong online presence initially, Tails & Coffee was unable to effectively convert it into calls and physical location visits – both critical for driving new business as a new brand.

The Challenge

As a new business, Tails & Coffee needed to boost phone calls, foot traffic, and website visits. Our local SEO goals were to:

  • Increase phone calls by 100%
  • Drive foot traffic to the new cafe
  • Boost website visits by 50%

The Local SEO Strategy

We optimized every aspect of their local SEO to kickstart growth:

1050 business profile view on tails & coffee business listing in october local seo case study
1050 business profile view on tails & coffee business listing in october -local seo case study
  • Google My Business: Added photos, videos, posts, and reviews. This led to a 395% increase in profile views.
  • Optimized Business Listing: We Optimized Google My Business Profile in consideration of Google’s Guideline.
  • Link Building: Built local citations and high-quality links from relevant directories.
  • Keyword Targeting: Optimized for keywords like “pet grooming service in Gurgaon” and “pet boarding service in Gurgaon”.

The Results

Our local SEO efforts drove tremendous growth across all key metrics:

MetricsSeptemberOctoberIncrease in %
Calls9 45400%
Business Profile Interaction43213395%
Business Profile View2441050330%
Directions Requests20136580%
Website Click 1431121%
Search Impressions67355429%

Apart from the above metrics, we also saw a big increase in new customer walk-ins and service bookings after the local SEO push.


The tremendous growth achieved by Tails & Coffee demonstrates the power of strategic local SEO in driving real-world business results for new establishments. By optimizing every aspect of their local online presence, we were able to effectively connect Tails & Coffee with their ideal nearby customers.

For any new business, an expert-led local SEO strategy is crucial to boost awareness, phone calls, foot traffic, and revenue. As search increasingly goes local, companies who optimize and show up locally stand to gain a significant competitive advantage.

The impact we drove for Tails & Coffee shows that partnering with the right local SEO specialists can set new businesses on the fast track to success. With in-depth location-based optimization, emerging brands can rapidly carve out a space in even the most competitive markets.

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