Tails & Coffee, a new pet cafe in Gurugram, was struggling to get calls and foot traffic. Our local SEO efforts led to a 400% increase in monthly calls and surges in other key metrics.
The Client
Tails & Coffee, launched in September 2023, is a premium pet cafe in Sector 31, Gurugram. They offer services like grooming, boarding, play areas, food, custom clothing, and more for pets.
Despite having a strong online presence initially, Tails & Coffee was unable to effectively convert it into calls and physical location visits – both critical for driving new business as a new brand.
The Challenge
As a new business, Tails & Coffee needed to boost phone calls, foot traffic, and website visits. Our local SEO goals were to:
- Increase phone calls by 100%
- Drive foot traffic to the new cafe
- Boost website visits by 50%
The Local SEO Strategy
We optimized every aspect of their local SEO to kickstart growth:
- Google My Business: Added photos, videos, posts, and reviews. This led to a 395% increase in profile views.
- Optimized Business Listing: We Optimized Google My Business Profile in consideration of Google’s Guideline.
- Link Building: Built local citations and high-quality links from relevant directories.
- Keyword Targeting: Optimized for keywords like “pet grooming service in Gurgaon” and “pet boarding service in Gurgaon”.
The Results
Our local SEO efforts drove tremendous growth across all key metrics:
| Metrics | September | October | Increase in % |
|---|---|---|---|
| Calls | 9 | 45 | 400% |
| Business Profile Interaction | 43 | 213 | 395% |
| Business Profile View | 244 | 1050 | 330% |
| Directions Requests | 20 | 136 | 580% |
| Website Click | 14 | 31 | 121% |
| Search Impressions | 67 | 355 | 429% |
Apart from the above metrics, we also saw a big increase in new customer walk-ins and service bookings after the local SEO push.
Conclusion
The tremendous growth achieved by Tails & Coffee demonstrates the power of strategic local SEO in driving real-world business results for new establishments. By optimizing every aspect of their local online presence, we were able to effectively connect Tails & Coffee with their ideal nearby customers.
For any new business, an expert-led local SEO strategy is crucial to boost awareness, phone calls, foot traffic, and revenue. As search increasingly goes local, companies who optimize and show up locally stand to gain a significant competitive advantage.
The impact we drove for Tails & Coffee shows that partnering with the right local SEO specialists can set new businesses on the fast track to success. With in-depth location-based optimization, emerging brands can rapidly carve out a space in even the most competitive markets.
