Beauty lies in the eyes of the beholder. Yes, Indeed! However, with the evolution of technology, we have some appealing designs surrounding us created by skilled graphic designers. So, we can say that beauty also lies in the skill and imagination of a Graphic Designer. In this blog, we will study 10 reasons why you should hire a Graphic Designer. We are aware that graphics play an important role in communication (traditional and digital). Whether you are running a small business, trying to promote your personal brand, managing venture capital or aiming to increase your sales, the importance of graphic design cannot be underestimated. Let us tell you some fascinating facts below.
After reading these interesting facts, you must have considered hiring a Graphic Designer. If not, let’s delve into this blog to understand more.
Who is a Graphic Designer?
A graphic designer develops visuals for a wide range of projects, from websites to print advertising, to draw the attention of the customer. Graphic designers make sure that their designs share information and express the desired meaning consistently. Some of the important skills required by graphic designers are:
- Email and Newsletters
- Product Packaging
- Print and Web production
- Interface or User Experience Design
- Web Design
- Book Designs
In simple terms, a Graphic Designer is someone whose primary goal is to create a project based on a client’s particular objectives. He or she sits with the client, takes a brief from them, and determines the project’s fundamental aim, purpose and intended visual style. If you are confused, hire an expert Graphic Designer to understand more.
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What does a Graphic Designer do?
A graphic designer’s work normally begins with rough sketches or designs by hand or leveraging various tools and platforms such as Canva, Adobe (Illustrator, Photoshop, Express), Microsoft Designer, and many more. The tasks of a graphic designer depend hugely on the needs and demands of the client and their business. But generally speaking, a graphic designer’s duties don’t end here. They also involve creating brochures, corporate reports, periodicals, and magazines, preparing a layout for print ads, and developing creatives for digital displays.
Some graphic design software tools used by designers are:
- Adobe Illustrator
- Microsoft Designer
- Adobe Photoshop
10 Reasons Why You Should Hire a Graphic Designer
4 out of 5 small business and startup founders believe design is important to success. Graphic designing is a game-changer when it comes to attracting and retaining customers. From website designing to social media to branding to product packaging, everything is about attracting the audience, making them stay and converting them into buying customers. Hence, design plays a crucial role in every aspect of marketing. Let’s study 10 reasons why you should hire a graphic designer:
1. Brand Awareness
Hiring a graphic designer will help boost your brand’s awareness and establish its name in the industry. The designer uses their creativity and imagination to create a unique brand identity for your business in the competitive marketplace. They create a stunning logo for your brand, which makes it easier for people to recognise you in the crowd. Some famous logos in the world are Apple, Nike, Starbucks, Coca-Cola, McDonalds, and the list goes on. The designers have created unique designs, and they have become an important part of our lives.
2. Consistency is Key
Maintaining consistency is one of the important benefits of hiring a graphic designer. It builds trust and confidence in your brand. A graphic designer understands the importance of consistency. They can make sure that each piece of marketing content you employ conveys the same message across all platforms. As mentioned earlier, consistency is the biggest challenge when creating engaging visual content. A skilled designer knows how to create consistency while exploring and creating unique designs for your brand. They can create appealing designs to stay in the minds of the customers.
An example of a consistent brand design is Ikea. They have created aesthetically pleasing content and visual strategy. There is a strong emphasis on emotional appeal and comfort.
One of the many benefits of hiring a graphic designer is that you save a lot of time. You can surely leverage various tools and the available templates from Canva, Adobe, and Microsoft; however, a designer will create unique designs even faster than using templates. A designer can put in the same amount of effort to produce original, authentic, and unique content for your brand. They can create a unified design and layout for your brand that can be used across all platforms. A graphic designer will help you focus on core strategies for your business. They will create templates, social media designs, web designs, leaflets, feature images, and much more so that you can work on expanding your business.
4. Creating First Impressions
The first impression is the last impression. The visuals (logos, social media posts, pamphlets, leaflets, and so on) of your business are the first things noticed by your audience and customers. Your business might have adverse effects if your first impression is messy, unprofessional, and inconsistent. A designer makes sure that every element of your branding is consistent, including your social media posts and ads, logo, and web images. This consistency helps build trust and credibility with your customers. For instance, Starbucks has a unique strategy to impress its customers by introducing the fall drink “All for Fall.”
Hiring a designer will help you save money in 2 ways:
- They will save you from spending money and resources on useless design assets for your business.
- Skilled designers will produce designs that yield a higher ROI in relation to the time invested.
Time in money. An expert designer will be able to develop designs that appeal to more customers and increase sales. All of the company’s revenue-generating strategies are supported by the time it invests in developing attractive visual content.
6. Brings in a Fresh, Creative Perspective
As a non-designer, it is challenging to come up with new ideas every day to stay connected with your audience. It requires extensive research and brainstorming. However talented designers are always searching for fresh concepts to combine and adapt into designs that strengthen your brand. When it comes to the best methods to visually represent your brand and interact with your consumers, it is important to learn to pay attention to your designer. They are specialists in their field and are aware of the potential emotional and psychological effects that a design may have.
7. Helps you Stand out from the Crowd
The biggest benefit of hiring a graphic designer is that they will help your company stand out from the crowd. Without a logo and branding for your business, you will be unrecognisable in your industry. By hiring a graphic designer, you will be able to receive unique, fresh, and customised creatives that will help your brand distinguish itself from your competitors. This is an important factor in generating new leads and attracting more customers. A skilled graphic designer will create exceptional designs to grab the attention of audiences. Let the magic begin!
8. Makes Content Visually Appealing and Organised
Many times, it is challenging for website visitors to find what they are looking for. By hiring a graphic designer, you can create customised creatives for the visitors on the websites so that they can browse and scroll easily. It will also result in a user-friendly website and increase your sales and revenue. A graphic designer will squeeze your heavy content onto the websites by organising it on the graphics so that it is readable, short, and precise and conveys the message quickly to your audience. Nobody has the time to read lengthy content. Graphics help visitors grasp the short content and find what they are looking for.
9. Leverage the Power of Persuasion
A skilled graphic designer understands the power of persuasion. Hiring a graphic designer will benefit you because they will help create unique designs to influence your audience. They will use a blend of colours, typography, and images to influence the emotions of your audience and persuade them to buy your product or service. They help inspire your audience and evoke positive reactions from them. For instance, Duolingo has become influential in so many ways. Duo, the owl, is the company’s neon green mascot. The company uses memes (humorous + aggressive) to persuade its customers to learn a new language. They have made education accessible, fun, and interesting.
10. Visual Storytelling
By hiring a graphic designer, you can tell your brand’s story through visuals and creatives. Colours, images, and typography appeal to people. Graphic designers understand the importance of colours, contrast, and composition to communicate your message with emotions. The logo of your brand communicates your story. The unique creatives also help engage the audience. An effective marketing plan is always backed up by amazing designs. To gain a loyal customer base, you need to share insightful posts that inspire and give value to the customers. Then you can also convert visitors into paying customers. Visual storytelling is one of the best benefits of hiring a graphic designer.
It is challenging to run a business. Keeping track of schedules, managing employees, and making sure tasks are done on time can be extremely difficult for a business to handle. Hiring a graphic designer will ease your process. This helps improve your brand’s image. Graphic designers are creative and bring fresh ideas to the team. They can create visually appealing images for your brand and distribute them across different platforms to stand out in the competition. They can unify your brand across all media platforms with a customised style and voice for your brand. They can create images that help engage your audience and increase your revenue.
Frequently Asked Questions
Should we hire a graphic designer?
Research states that users spend more time looking at a website’s logo than any part of the page. A graphic designer can help establish your unique brand image and effectively communicate your brand message across all platforms consistently. You should hire a graphic designer to save time and resources and stand out in the competitive marketplace.
What are the benefits of hiring a graphic designer?
– Saves time
– Saves money
– Attract customers
– Strengthen your brand
– Create quality designs
What does a graphic designer do?
Graphic designers employ a variety of elements, including colours, typography, images, and more to express ideas to your target audience. They create appealing designs to attract potential customers. They create everything from billboards and posters to product packaging, logos, and marketing items.
What is the future of design?
Design systems will be increasingly more important in the future for designing digital content. in essence, this aids in the development of consistent design patterns that may be applied to several items. They are also essential for creating effective and scalable design workflows.
What are useful design trends in 2023?
– Expressive Typography
– 3D Design
– Custom Type
– Minimal Vintage
– Branded Illustrations
– Foil Printing