Are you ready for some marketing makeover for your business? Learn 5 Benefits of Outsourcing Marketing for Small Business with us. Give your revenue a boost with outsourcing your marketing activities.
Introduction
As per the reports by Sagefrog, 59% of companies decide to outsource Marketing. The key reason is that an outsourced marketing team or agency can assist companies in implementing new strategies and initiatives, as well as, improving current ones.
We live in more demanding and complex scenarios, and having one person in charge of marketing is not sufficient. It is preferable to stay connected with the experts in the field in order to survive in the competitive marketplace. By outsourcing your marketing activities, you will have a professional team capable of understanding your business, its goals, values, and mission to perform marketing activities and achieve the desired goals.
According to research study by Clutch, 517 small business leaders, 83% of small businesses will maintain or increase their spending on outsourced business services. Marketing was shown to be the most probable service that small business owners will hire out.
Everything makes sense here. Marketing, specifically digital marketing, evolves at a rapid rate. Most business owners do not have time to stay updated on marketing trends. And here is a fact: that you won’t get customers until you have an excellent marketing approach to reach your audience and establish relationships. So, here we are bringing you this blog where you can learn about the benefits of outsourcing marketing for small businesses.
Featured resource for you: Outsourcing Marketing for Small Business in 2024
Why should Startups and Small Businesses outsource marketing?
Startups and small businesses are increasing, and it is definitely becoming difficult to stand out in the competitive environment. Particularly if you have recently established a startup or manage a small business where you have budget constraints and competition is fierce. There are many reasons why businesses choose to outsource marketing. Below are some reasons:
- Newly set-up startups and small businesses have budget constraints.
- Small businesses have a less experienced team of marketing professionals and few resources.
- Small businesses require expert opinions and perspectives.
- Small businesses might have made mistakes in the past and are in need of fresh ideas to achieve their objectives.
The 3 key reasons small businesses should consider outsourcing marketing are:
- Small businesses want to save costs.
- They want to focus more time on core strategies, planning, and demanding operations.
- They have access to specialized expertise.
5 Benefits of Outsourcing Marketing for Small Businesses
Let us learn about some benefits of outsourcing marketing for small businesses:
Time-Saving
Just like every other activity, marketing also takes its time. Marketing is a full-time job. You have to create new content, plan, run, and maintain an ad campaign, respond to social media comments, and build a community on the platforms. This is why small businesses should opt to outsource their marketing tasks. The agency professionals can plan, strategize, and execute all marketing activities with ease as compared to running in-house marketing campaigns.
If you have trouble finding time to devote to your business’s marketing campaigns, it is time to outsource them so that you can focus on core strategies and expand your business. The marketing experts at the outsourced agency will take care of the rest.
You Get effective Marketing and Analytics software
Your in-house team might leverage Google Analytics to understand the data and extract insights. When you outsource your marketing activities, the agency uses many different software and tools, such as Mailchimp for email marketing, Sprout Social/Buffer for social media, and more, to manage and organize the daily tasks. These platforms also help to get insights into a particular campaign, and that data can be used to further alter the marketing campaign for improvement.
Your business can utilize these marketing tools and software apps to:
- Analyze your marketing performance, from lead generation to revenue generation.
- Make it easy to communicate ROI to business decision-makers.
- Explore which marketing tactics work best in terms of speed.
- Discover ways to scale or improve your campaigns, and much more.
Some businesses outsource marketing because agencies can provide a more coordinated plan and a better view of their success.
Industry Specialists in the field help you work with your strategies
When you work with a marketing agency, you have the opportunity to work with a group of marketing specialists. If you outsource your marketing to a marketing company, such as Markeeters, you will have access to content writers, SEO experts, web developers, and designers in one place. Apart from all the convenience, you also receive the knowledge of full-time marketers with varied industry experience.
Also, you can collaborate with a dedicated account manager who is proficient in your industrial area and top strategies, such as SEO and content marketing.
You can Grow your Marketing Strategy
One of the most difficult marketing problems is growing your strategy. It could be tough to grow your marketing plan with an in-house team because you have to hire and train more employees. It requires a lot of time and money. But when you decide to outsource your marketing activities and employ a marketing agency, you can grow your plan and expand your business. Agencies cover all of the skillsets required to market your business across several channels, from social to search to email.
Reduces your Overhead Costs
Cost is an important consideration when it comes to outsourcing marketing for small businesses. Agencies are a cost-effective alternative when you compare the prices of an in-house marketing team and an outsourced team. Marketing agencies generally cost $20,000 to $200,000 per year, as opposed to in-house marketing teams, which cost roughly $250,000 per year.
As a small business, when you outsource marketing, you have additional price autonomy. When you employ an in-house team, you have to pay salaries and benefits. Whereas, when you work with an agency, you don’t have to worry about these fixed expenditures. When you hire an in-house team, you have to regularly spend a certain amount of money on your employees, regardless of the size of your budget or the effectiveness of your marketing efforts. When you outsource, it allows you to be flexible with your expenses. You can change your spending based on the plan and tactics you leverage.
When you work with an outsourced marketing agency, you get fresh perspectives on your marketing plan. It gives your business a competitive edge. With their expertise, you can explore various ways to enhance your marketing activities. Outsourcing also increases your ROI. Your business can increase traffic, sales, and leads.
Indications that it’s time to Outsource your Marketing
If you are having trouble balancing your company’s marketing plan with your regular responsibilities, it is an indication to outsource marketing. An effective marketing plan is important for a company’s success in any field.
#1 If your marketing plan is not yielding results (or you’re not sure if it is), hire an agency.
One of the most economical methods to acquire customers is through the internet. Your plan determines your company’s performance with digital marketing. If you are not sure that your digital marketing efforts are yielding results, it is time to hire an agency. They will help streamline your marketing campaigns and extract data to modify your current plan.
#2 To stay updated with current online trends and ideas, outsource your marketing activities.
It is essential for your business to stay updated with the latest online trends. Understanding what is going on may be difficult as algorithms change, search engines provide updates, new marketing platforms keep coming up, and the manner in which consumers connect with the business changes constantly. This is a sign that you need to hire an agency to help you create a strategy that speaks your audience’s language.
Working with industry experts that aim to stay updated on the latest online trends will make your work a lot easier and more cost-effective.
#3 If you are unable to execute your plans, consider outsourcing marketing.
If you are unable to implement your ideas, a professional marketing agency will help you create content for your business and execute other digital marketing plans. They can understand your vision and brand message, create a tailored strategy, and execute it to achieve your desired goals.
Conclusion
Is outsourcing your marketing the best option for your business? If this is the situation, avoid choosing the first company you come across. Increasing your marketing efficiency is exciting; however, it is also essential to choose a team that you can entrust your company’s reputation to. Take time to explore your alternatives, and try to share your personal marketing goals with the companies you are thinking about. There are several skilled online marketing teams, but the best one for your business ultimately relies on your goals.
What are your KPIs? Does your business need rebranding? Does it require monthly assistance, quarterly, or yearly with your marketing activities? You can ask yourself these questions before hiring a marketing firm. All of this should be discussed before signing a contract.
More resources:
10 Benefits of Outsourcing Digital Marketing Services
Discover The Pros and Cons of Facebook Lead Ads
6 Easy Step-By-Step Guide to Setting up a Facebook Business Manager Account
FAQs
Why should I outsource my marketing?
As compared to in-house marketing team, it is cost-effective to hire a marketing agency. When you hire an outsourced marketing team, you are trusting your business’s online appearance and marketing to experts who have likely worked with business similar to yours and understand where to concentrate the most attention.
What kind of marketing services can I outsource?
You can outsource your SEO, PPC, social media activities, content creation, and email marketing depending on the service provider. There are many services offered by the agencies which includes SEO, web design, social media, PPC, email marketing, advertising, and content creation.
What is marketing outsourcing?
Outsourced marketing can take several forms. You can utilize a full-service outsourced marketing firm or outsource only specific components of your marketing activities. When you delegate your marketing activities to an experienced agency, you get a team of specialists working on all aspects of your marketing while you focus on your business.
