10 Types of Marketing Emails You Should Know

Align your email marketing with business goals by utilizing the right types and strategies. Here are the 10 types of marketing emails you should know.

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Offer discounts, access to gated content, event announcements. Use attention-grabbing subject lines and highlight benefits.

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Share company updates, blog content, and promotions on a regular schedule. Repurpose website content to nurture subscribers.

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Make a great first impression within 24 hours of a user signing up. Avoid sales pitches and focus on value.

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Guide prospects through your sales funnel with targeted, automated email sequences full of useful content.

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Confirm purchases, provide order updates, and facilitate transactions. High open rates due to anticipated info.

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Share engaging brand stories, product spotlights, factory/office tours, and more through video emails.

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Strengthen relationships by highlighting customer anniversaries, birthdays, and other personal milestones.

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Win back inactive email subscribers with special offers and content. Ask for feedback to re-establish contact.

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Share engaging brand stories, product spotlights, factory/office tours, and more through video emails.

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Remind customers who left items in their online carts to complete the purchase with time-sensitive offers.

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