10 Types of Digital Marketing You Should Know

Knowing these major digital marketing techniques allows you to choose the best strategies to meet your business goals.

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Optimize your website and content to rank higher in search engines like Google to drive organic traffic. Keywords, backlinks, site speed, and more affect SEO.

Search Engine Optimization (SEO)

Use social platforms like Facebook, Instagram, Twitter, LinkedIn and more to build your brand, engage your audience, and drive traffic.

Social Media Marketing

Create and distribute valuable, relevant content like blogs, videos, and more to attract and convert potential customers.

Content Marketing

Build an email subscriber list to send targeted promotional messages, share content, provide value, and stay top of mind with customers.

Email Marketing

Pay to have your ads appear at the top of search engine results pages when people search for relevant keywords to your business.

Paid Search/PPC

Place graphical banner ads on websites, apps, and social media to increase brand awareness and visibility. Target ads to specific audiences.

Display Advertising

Target people who have already visited your website with ads across platforms to remind them about your brand and prompt returns.


Partner with influencers and publishers who promote your products to their audience in exchange for a commission on sales.

Affiliate Marketing

Sell directly to consumers through your own ecommerce channels instead of third-party retailers and vendors. Have more control.

D2C Marketing

Collaborate with influencers on social media to tap into their established followers and credibility to promote your brand.

Influencer Marketing