BY UMESH RAWAT
Seek out industry experts, thought leaders, and professionals who know more than you do. Actively listen and learn from their experiences and advice to expand your skills.
Image Credit: allaboutstevejobs
Focus intensely on making an incredibly useful, well-designed, high-quality product first before bringing it to market. Marketing an average product is much harder.
Be willing to take risks and make significant upfront investments in innovative, unconventional marketing ideas that you strongly believe in. Commit fully despite doubts.
Clearly define your brand's values, purpose, and mission. Then apply those core tenets consistently in everything you create and market to build authenticity.
Strategically keep some secrets during product development to gradually reveal details over time, building suspense and hype for launches.
Impactful visuals and simplicity convey brand stories and product benefits far more effectively than detailed words alone. Show, don't just tell.
Image: 1998 iMac “Chic. Not Geek.” Ad.
Market the aspirational end-to-end experience that your brand provides customers, not just the features of your physical products themselves. Sell feelings and identity.
Position your brand as the heroic underdog fighting against a larger villain company or industry norm. Craft a compelling brand story people root for.
Make customers feel like they're part of an exciting movement bigger than themselves so they actively promote your brand to others.
Avoid focusing too much on technical product details in marketing campaigns. Instead, highlight the aspirational human experience enabled by your brand.
Study Apple's marketing under Steve Jobs and creatively apply these tips to bring true innovation, passion, loyalty, and growth to your own brand.