10 Lessons From Steve Jobs for Marketers


1. Find Good Mentors

Seek out industry experts, thought leaders, and professionals who know more than you do. Actively listen and learn from their experiences and advice to expand your skills.

Image Credit: allaboutstevejobs

2. Make a Great Product

Focus intensely on making an incredibly useful, well-designed, high-quality product first before bringing it to market. Marketing an average product is much harder.

3. Spend Money to Make Money

Be willing to take risks and make significant upfront investments in innovative, unconventional marketing ideas that you strongly believe in. Commit fully despite doubts.

4. Stand for Something

Clearly define your brand's values, purpose, and mission. Then apply those core tenets consistently in everything you create and market to build authenticity.

5. Build Mystery

Strategically keep some secrets during product development to gradually reveal details over time, building suspense and hype for launches.

6. Use Pictures, Not Words

Impactful visuals and simplicity convey brand stories and product benefits far more effectively than detailed words alone. Show, don't just tell.

Image: 1998 iMac “Chic. Not Geek.” Ad.

7. Create Experiences

Market the aspirational end-to-end experience that your brand provides customers, not just the features of your physical products themselves. Sell feelings and identity.

8. Find an Enemy

Position your brand as the heroic underdog fighting against a larger villain company or industry norm. Craft a compelling brand story people root for.

9. Turn Customers into Evangelists

Make customers feel like they're part of an exciting movement bigger than themselves so they actively promote your brand to others.

10. Don't Talk About Products

Avoid focusing too much on technical product details in marketing campaigns. Instead, highlight the aspirational human experience enabled by your brand.

Study Apple's marketing under Steve Jobs and creatively apply these tips to bring true innovation, passion, loyalty, and growth to your own brand.