Instamojo Success Story: Enabling Millions of SMBs to Go Online

Established in 2012 by Sampad Swain (CEO), along with co-founders Akash Gehani (COO) and Harshad Sharma (CTO), Instamojo is a key player in the digital transformation of small and medium-sized businesses (SMBs) in the Indian fintech landscape. With a vision to simplify online transactions and empower entrepreneurs, the company has become a driving force in the digital marketplace.

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2012: The Genesis of Instamojo

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Instamojo introduced its flagship product, Payment Links, in 2013. This innovative solution allowed businesses to seamlessly collect payments online, simplifying transactions for both merchants and customers. The introduction of Payment Links marked a significant milestone in making online payments accessible and hassle-free for SMBs.

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Expanding its offerings, Instamojo launched mojoxpress, a logistics solution aimed at simplifying order fulfillment and enhancing overall business efficiency. Simultaneously, mojoCapital was introduced to simplify financial aspects, providing businesses with the tools they needed to manage their finances effectively.

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Recognizing the diverse needs of SMBs, Instamojo introduced the App Store in 2016. This ecosystem of apps and integrations allowed merchants to customize and enhance their Instamojo experience, tailoring it to their specific business requirements.

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Instamojo reached a significant milestone in 2018, empowering over 500,000 sellers to conduct their businesses online. The launch of capital and logistics products further strengthened Instamojo's position as a comprehensive platform for SMBs, addressing their key operational challenges.

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Instamojo made history by building a Do-It-Yourself (DIY) Software as a Service (SaaS) business for small businesses and direct-to-consumer (DTC) brands in India. This groundbreaking initiative was a first-of-its-kind, providing businesses with the tools to independently manage and scale their digital presence.

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The year 2021 witnessed remarkable success for Instamojo, with a 100% growth in subscriptions. Over 250,000 DTC merchants embraced Instamojo's platform, recognizing its value in simplifying their online operations and expanding their reach.

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Instamojo celebrated a milestone year with the launch of the landing page builder, Smart Pages. This feature empowered entrepreneurs to create captivating online storefronts with ease. Over 100,000 independent eCommerce websites were built, resulting in more than a million website purchases, further solidifying Instamojo's impact on the digital landscape.

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