10 must-have skills for Amazon Marketers
Looking to succeed as an Amazon marketer?
Develop these 10 essential skills to boost sales and grow any brand on Amazon
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Master optimizing listings for Amazon SEO. Manage titles, images, pricing, etc. to maximize conversions.
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Extensive experience with Sponsored Products, Sponsored Brands, Headline Search ads. Manage campaigns and track performance.
PPC Advertising Expertise
Write compelling, benefit-focused product descriptions and titles. Know how to highlight key value props and engage customers.
Curate visually appealing, high-quality images that adhere to Amazon's guidelines. Use product infographics, lifestyle images, videos.
Visual Asset Curation
Deep knowledge of keyword research and on-page optimization specifically tailored to Amazon's unique algorithm and platform.
Amazon SEO Mastery
Continuously analyze competitors' activities, keywords, ad spend, etc. to differentiate your brand and gain an edge.
Understand backend inventory analysis, management, and logistics like FBA vs SFP. Help unlock new markets.
Create enhanced product descriptions, comparison charts, and branded content with the A+ content feature.
A+ Content Creation
Focus solely on Amazon day in and day out. Have insider connections for news like potential Prime Day dates.
Collect and analyze shopper data to gain actionable insights. Track and report on performance metrics.
SEO Topic Clusters