10 Must-Have KPIs for Monitoring Outsourced Marketing Work
Key Performance Indicators (KPIs) serve as the compass in navigating the complex realm of marketing strategies, providing valuable insights into the effectiveness of outsourced initiatives.
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Return on Investment (ROI)
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Calculate the return on investment to ensure that the marketing efforts are generating positive returns.
Lead Conversion Rate
Measure the percentage of leads that convert into customers. This indicates the effectiveness of the overall sales and marketing funnel.
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Customer Acquisition Cost (CAC)
Determine how much it costs to acquire a new customer, including the expenses associated with marketing campaigns.
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Customer Lifetime Value (CLV)
Assess the total revenue a business can expect from a customer throughout their entire relationship.
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Website Traffic and Source
Track the overall website traffic and identify the sources (organic search, social media, paid ads) to understand where the most valuable traffic is coming from.
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Conversion Rate by Channel
Analyze the conversion rates for different marketing channels to allocate resources effectively.
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Social Media Engagement
Monitor likes, comments, shares, and click-through rates on social media platforms to gauge audience engagement and brand visibility.
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Email Marketing Performance
Measure email open rates, click-through rates, and conversion rates to evaluate the effectiveness of email campaigns.
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Keyword Rankings and Organic Search Traffic
Track the rankings of key keywords and the corresponding organic search traffic to assess the impact of SEO efforts.
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Customer Feedback and Satisfaction
Gather feedback through surveys, reviews, or direct customer communication to measure satisfaction and identify areas for improvement.
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