Email Marketing Glossary

“The Ultimate A to Z Email Marketing Glossary” serves as an invaluable resource, elucidating the diverse terminologies and strategies pivotal to mastering the intricacies of email marketing. From autoresponders to open rates, this comprehensive guide empowers marketers and businesses with essential knowledge to craft compelling campaigns and foster meaningful engagement with subscribers.

A/B Split Test

A/B Split Test

A/B split testing, also known as split testing or bucket testing, is a method used in digital marketing to compare two versions of a webpage,

Read More
Attachment Open Rate

Attachment Open Rate

Attachment open rates in email marketing refer to the percentage of recipients who open and engage with attached files or documents included in email campaigns.

Read More
Auto Follow-up

Auto Follow-up

Auto follow-up emails are automated sequences of messages sent to recipients based on predefined triggers or actions, such as opening an email, clicking a link,

Read More
Autoresponder

Autoresponder

Autoresponder emails are automated messages sent to recipients in response to specific triggers or events, such as subscribing to an email list, completing a purchase,

Read More
Block

Block

Email blocking refers to preventing certain emails from reaching recipients’ inboxes for various reasons such as spam filtering, sender reputation issues, or content filtering. Understanding

Read More
Bulk Mail

Bulk Mail

Bulk Mail refers to the practice of sending large volumes of email messages to a group of recipients simultaneously. While bulk email campaigns can be

Read More
CAN-SPAM

CAN-SPAM

The CAN-SPAM Act, which stands for Controlling the Assault of Non-Solicited Pornography And Marketing Act, is a United States federal law enacted in 2003 that

Read More
Cold Email

Cold Email

Cold email refers to the practice of sending unsolicited email messages to recipients who have not previously engaged with or opted in to receive communications

Read More
Conversion Rate

Conversion Rate

Conversion rate is a critical metric in marketing that measures the percentage of website visitors or recipients who take a desired action, such as making

Read More
Dedicated IP

Dedicated IP

In email marketing, a dedicated IP address is a unique internet protocol (IP) address exclusively used by a single sender to send email campaigns. Unlike

Read More
DKIM

DKIM

DKIM (DomainKeys Identified Mail) is an email authentication technology that helps verify the authenticity of email messages by adding a digital signature to the message

Read More
Domain Blacklist

Domain Blacklist

Domain blacklists are lists maintained by internet service providers (ISPs), email service providers (ESPs), and security organizations containing domains identified as sources of spam or

Read More
Double Opt-in

Double Opt-in

Double opt-in, also known as confirmed opt-in, is a method used in email marketing to verify and confirm a subscriber’s consent to receive email communications.

Read More
Drip Marketing

Drip Marketing

Drip marketing is a strategic approach to email marketing that involves sending a series of pre-written, automated messages to leads or customers over time. These

Read More
Email

Email

Email marketing is a digital communication strategy that involves sending targeted messages to a group of recipients via email. It is a powerful tool for

Read More
Email Campaign

Email Campaign

Email campaigns are strategic marketing initiatives that involve sending targeted and personalized emails to a specific audience with the goal of achieving marketing objectives such

Read More
Email Client

Email Client

An email client, also known as a mail user agent (MUA), is a software application or web-based service used to access and manage email messages.

Read More
Email Deliverability

Email Deliverability

Email deliverability refers to the ability of an email message to successfully reach recipients’ inboxes without being filtered or blocked by Internet service providers (ISPs)

Read More
Email Filter

Email Filter

Email filters are algorithms or rules implemented by email service providers (ESPs) and email clients to automatically organize, categorize, and prioritize incoming email messages based

Read More
Email Harvesting

Email Harvesting

Email harvesting is a practice where email addresses are collected from various online sources without the consent of the email owners. This unethical practice poses

Read More
Email List

Email List

Email lists, also known as mailing lists or subscriber lists, are curated databases of email addresses collected from individuals who have opted in to receive

Read More
Email Marketing

Email Marketing

Email marketing is a strategic marketing approach that involves sending targeted and personalized email messages to a specific audience to achieve marketing objectives such as

Read More
Email Phishing

Email Phishing

Email phishing is a deceptive practice where cybercriminals use fraudulent emails to trick recipients into divulging sensitive information such as passwords, financial details, or personal

Read More
Email Queue

Email Queue

An email queue is a system or mechanism used to organize and manage incoming email messages, prioritize their processing, and ensure timely responses. By centralizing

Read More
Email Service Provider (ESP)

Email Service Provider (ESP)

Email Service Providers (ESPs) are companies or platforms that offer email marketing services and solutions to businesses and organizations. They provide the infrastructure, tools, and

Read More
Email Templates

Email Templates

Email templates are pre-designed layouts or formats used to create and send email communications as part of marketing campaigns. These templates serve as a foundation

Read More
Email Verification

Email Verification

Email verification is a process used to validate the accuracy and legitimacy of email addresses collected in marketing campaigns. This process involves verifying whether an

Read More
GDPR

GDPR

The General Data Protection Regulation (GDPR) is a comprehensive data privacy regulation implemented by the European Union (EU) to protect the personal data and privacy

Read More
Grey Mail

Grey Mail

Grey mail, also known as gray mail, refers to email messages that fall into a grey area between spam and legitimate email. These messages are

Read More
Hard Bounce

Hard Bounce

Hard bounces are email messages that are returned to the sender as undeliverable due to permanent reasons, such as invalid or non-existent email addresses, domain

Read More
Honey Pot

Honey Pot

Honey pots, also known as spam traps, are email addresses or domains created specifically to lure and identify spammers who send unsolicited or spam emails.

Read More
HTML tags and Emails

HTML Tags and Emails

HTML (Hypertext Markup Language) tags play a crucial role in email marketing by defining the structure, formatting, and design elements of email messages. In email

Read More
Image Blocking

Image Blocking

Image blocking is a common practice where email clients or webmail services prevent the automatic display of images in email messages by default. This phenomenon

Read More
IP Warmup

IP Warmup

IP warmup is a strategic process employed by email marketers to establish a positive reputation for a new or underutilized IP address gradually. This method

Read More
Label

Label

Email labels serve as essential markers that define sender identity and provide recipients with information about the origin and nature of incoming emails. These labels,

Read More
Landing Page

Landing Page

Landing pages are standalone web pages designed with a specific purpose, such as capturing leads, promoting products, or driving conversions. In digital marketing, landing pages

Read More
Link-clicks

Link-clicks

Link-clicks represent user interactions with hyperlinks embedded in various digital assets, including emails, websites, and social media posts. In digital marketing, link clicks serve as

Read More
List Hygiene

List Hygiene

List hygiene refers to the process of regularly cleaning and maintaining an email list to ensure that it remains accurate, up-to-date, and engaged. In email

Read More
List Segmentation

List Segmentation

List segmentation is the practice of dividing an email list into smaller, targeted segments based on specific criteria such as demographics, behaviors, or preferences. In

Read More
Newsletters

Newsletters

Newsletters are recurring email communications sent to subscribers on a regular basis, typically containing curated content, updates, promotions, or educational material related to a specific

Read More
Open Rate

Open Rate

Open rate is a key performance metric in email marketing that measures the percentage of recipients who open an email campaign compared to the total

Read More
Opt-Out

Opt-Out

Opt-out, also known as unsubscribe, is a process in email marketing where recipients indicate their preference to stop receiving further email communications from a sender.

Read More
Personalized Email

Personalized Email

Personalized email are customized email communications tailored to individual recipients based on their preferences, behaviors, demographics, or past interactions with a brand. In marketing campaigns,

Read More
Preview Pane

Preview Pane

Preview panes are a feature in email clients that display a preview of the email’s content before it is opened fully. In email marketing, the

Read More
Rendering

Rendering

Rendering refers to the process of displaying and presenting email content in the recipient’s email client or web browser. In email marketing, rendering plays a

Read More
Rental List

Rental Lists

Rental lists are curated lists of email addresses that marketers can rent or lease from third-party providers to expand their reach and target specific audience

Read More
Reply Rates

Reply Rates

Reply rates are a key metric in email marketing that measures the percentage of recipients who respond to an email campaign by replying directly to

Read More
Responsive Design

Responsive Design

Responsive design is a crucial approach in email marketing that focuses on creating email templates and content that adapt and display seamlessly across various devices

Read More
Sender Score

Sender Score

Sender score is a metric used in email marketing to assess the reputation of email senders based on various factors such as sending practices, email

Read More
Shared IP

Shared IP

Shared IP addresses are commonly used in email marketing, where multiple senders share the same IP address to send their email campaigns. Understanding the significance

Read More
Single Opt-in

Single Opt-in

Single opt-in is a method used in email marketing where subscribers are added to an email list after completing a single action, such as filling

Read More
Soft Bounce

Soft Bounce

Soft bounce is a term used in email marketing to describe the temporary failure to deliver an email to a recipient’s inbox due to issues

Read More
Spam Filters

Spam Filters

Spam filters are automated systems used by email service providers (ESPs) to identify and filter out unwanted or unsolicited emails, commonly known as spam. Understanding

Read More
SpamCop

SpamCop

SpamCop is a widely used spam reporting service that allows recipients to report unsolicited or unwanted emails as spam. Understanding the significance of SpamCop is

Read More
SPF

SPF

SPF (Sender Policy Framework) is an email authentication protocol that verifies the authenticity of email senders by specifying which mail servers are authorized to send

Read More
Welcome Email

Welcome Email

Welcome emails are the initial messages sent to new subscribers shortly after they opt-in or subscribe to an email list. Understanding the significance of welcome

Read More
WhiteLists

WhiteLists

WhiteLists are lists of approved email senders or domains that are trusted by email service providers (ESPs) and email clients. Understanding the significance of whitelists

Read More

Marketing Roles Ready to Hire

Understanding what each marketing specialization does can be tricky. We’re here to help. Dive in to learn about each role, their skills, typical projects, and more.